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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Article
The New Jersey Data Privacy Act is the 15th state-level data privacy law passed in the United States. It was the second data privacy bill passed in 2024, after New Hampshire’s, but New Jersey’s governor signed it into law on January 16, 2024. It comes into effect one year from that date.
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The ability to seamlessly connect with audiences across various platforms is now a fundamental aspect of any marketer’s playbook. But the rules are changing for businesses using Google Marketing Platform products, including Campaign Manager 360 and Display & Video 360.
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For companies doing business with residents of California, CCPA and CPRA compliance are required. Here’s how to protect your business.
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The percentage of purchases made online continues to grow, as does the percentage of countries protected by data privacy laws. Learn how data privacy is shaping ecommerce and the best ways to gain a competitive advantage for both sales and user experience.
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The EU’s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies’ responsibilities, and enforcement.
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User consent is a necessity and gives mobile app developers a clear competitive advantage. Learn how to best obtain, manage and optimize consumer consent.
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The Virginia Consumer Data Protection Act was the second US state-level privacy law passed, in effect from January 1, 2023. It establishes consumers’ rights and companies’ responsibilities, and has been influential over subsequent data privacy laws passed in other states.
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Both Asia and Europe are large geographies with significant audience and business opportunities. However, there are particular business challenges, and data privacy regulation is an especially important consideration for Asian companies looking to establish a foothold in European markets.
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