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Usercentrics blog

Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
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Without third-party cookies, leveraging conversion modeling has become essential for marketers and advertisers to track user data accurately and optimize marketing strategies.
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Data anonymization can be required by privacy regulations. It provides a way for companies can meet data privacy and protection standards. We explain what data anonymization is, how it’s done, why companies would want to do it, and what advantages and disadvantages are of using this type of data.
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Companies increasingly take to the cloud to store data, and sovereign clouds can help comply with regulatory requirements. Learn how an EU Sovereign Cloud impacts data sovereignty and residency as required by EU laws like the General Data Protection Regulation (GDPR).
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The California Privacy Rights Act (CPRA) has been in effect since January 1, 2023. CPRA enforcement was delayed due to a legal challenge but the law is now enforceable as of early February 2024, managed by the California Privacy Protection Agency (CPPA).
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Google Ads’ notification to “implement consent for ads personalization” isn’t just a policy change. It’s a significant call to action, reflecting a global pivot to user-centric data privacy practices. Learn what it’s all about and what you need to do to stay compliant with Google’s requirements.
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The India Digital Personal Data Protection Act (DPDP Act or DPDPA) was passed and came into effect in August 2023. It bears similarities to the European Union’s General Data Protection Regulation (GDPR) in scope, though there are some concerns about gaps and volume of exemptions.
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Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced consent management efforts from the company and third parties that rely on its products and services, like Google Ads and Google Analytics 4.
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Switzerland is not part of the EU, so GDPR compliance is not required there. The country does have the Federal Act on Data Protection (FADP). Also, many companies do business in the EU and Switzerland, so it’s important to understand data privacy requirements and differences between the two laws.
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