Usercentrics blog
Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.
Mar 15, 2024
Mastering conversion modeling: Tracking user data in a cookie-free era
Without third-party cookies, leveraging conversion modeling has become essential for marketers and advertisers to track user data accurately and optimize marketing strategies.
Mar 13, 2024
Everything you need to know about data anonymization
Data anonymization can be required by privacy regulations. It provides a way for companies can meet data privacy and protection standards. We explain what data anonymization is, how it’s done, why companies would want to do it, and what advantages and disadvantages are of using this type of data.
Mar 5, 2024
What is a sovereign cloud why is it important for your data protection strategy?
Companies increasingly take to the cloud to store data, and sovereign clouds can help comply with regulatory requirements. Learn how an EU Sovereign Cloud impacts data sovereignty and residency as required by EU laws like the General Data Protection Regulation (GDPR).
Feb 28, 2024
California Privacy Rights Act (CPRA) enforcement is starting: what you need to know
The California Privacy Rights Act (CPRA) has been in effect since January 1, 2023. CPRA enforcement was delayed due to a legal challenge but the law is now enforceable as of early February 2024, managed by the California Privacy Protection Agency (CPPA).
Feb 23, 2024
Implementing consent for Google ads personalization: A comprehensive guide to the Google Ads compliance alert
Google Ads’ notification to “implement consent for ads personalization” isn’t just a policy change. It’s a significant call to action, reflecting a global pivot to user-centric data privacy practices. Learn what it’s all about and what you need to do to stay compliant with Google’s requirements.
Feb 21, 2024
India Digital Personal Data Protection Act (DPDP Act): An Overview
The India Digital Personal Data Protection Act (DPDP Act or DPDPA) was passed and came into effect in August 2023. It bears similarities to the European Union’s General Data Protection Regulation (GDPR) in scope, though there are some concerns about gaps and volume of exemptions.
Feb 16, 2024
Google Ads, GA4 and consent management
Google continues to introduce product updates that advance data privacy requirements. New regulations like the Digital Markets Act (DMA) also require enhanced consent management efforts from the company and third parties that rely on its products and services, like Google Ads and Google Analytics 4.
Feb 8, 2024
Understanding the differences between GDPR and FADP
Switzerland is not part of the EU, so GDPR compliance is not required there. The country does have the Federal Act on Data Protection (FADP). Also, many companies do business in the EU and Switzerland, so it’s important to understand data privacy requirements and differences between the two laws.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
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Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Apr 18, 2023
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
Our picks of the 6 top CookieYes alternatives for consent management in 2024
We outline some of the best options for compliantly obtaining and managing user consent. Here are our picks for the best alternatives to CookieYes.
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