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Secure your ad revenue with the TCF v2.3

Protect your access to ad revenue in the EU/EEA, and UK with the Transparency & Consent Framework (TCF) v2.3 — now an industry standard for publishers. With Usercentrics Consent Management Platform (CMP), easily meet TCF v2.3 requirements. Keep your ads running and your revenue streams growing.
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Common TCF V2.3 QUESTIONS AND ANSWERS

What do publishers need to do?

Use IAB Europe’s TCF v2.3 to standardize how you work with ad vendors, reduce data privacy risks, and support compliance with legal requirements like the GDPR and ePrivacy Directive.

All publishers serving ads via Google AdSense, Ad Manager, or AdMob in the EU/EEA and UK must now use a Google-certified Consent Management Platform (CMP) with TCF v2.3 integration, like Usercentrics CMP. Without it, your risk disrupted ad revenue.

Expand ad reach and revenue opportunities with Google’s Additional Consent Mode. It supports consent management for ad tech providers outside the TCF, but that are on Google’s Ad Tech Providers (ATP) list.

Protect ad revenue with transparent, privacy-safe advertising

IAB Europe’s TCF v2.3 is now the industry standard to collect, manage, and share user consent for targeted advertising. Publishers, advertisers, and tech vendors can seamlessly communicate consent signals across the digital ecosystem. Protect your access to ad inventories and monetization, strengthen user trust, and future-proof your ad strategy as markets become more privacy-focused. The TCF v2.3 compliance deadline is February 28, 2026.

Navigate the evolving requirements of privacy regulations like the GDPR and important platform partners like Google. Use a consent solution customized to your growing legal and marketing needs.

Navigate the evolving requirements of privacy regulations like the GDPR and important platform partners like Google. Use a consent solution customized to your growing legal and marketing needs.

Navigate the evolving requirements of privacy regulations like the GDPR and important platform partners like Google. Use a consent solution customized to your growing legal and marketing needs.

Explore our TCF v2.3 documentation

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Frequently asked questions

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.

IAB Europe is the European-level association of the Interactive Advertising Bureau (IAB) to serve the digital marketing and advertising ecosystem. Its membership is made up of individual countries’ IABs, as well as marketing, media, and technology companies.

IAB Europe’s mission is to lead political representation and promote industry collaboration to deliver frameworks, standards, and programs to enable businesses to thrive in the European market.