DMA: Achieve compliance with the European Digital Markets Act
What is the Digital Markets Act (DMA)?
The Digital Markets Act (DMA) is a European Union regulation introduced to promote fair competition and strengthen consumer choice in digital markets. It targets large online platforms, designated as “gatekeepers” that control key digital services, like search engines, social networks, and app stores. The DMA sets clear rules for how these companies must operate to prevent unfair practices, support data privacy, and open opportunities for smaller businesses and consumers. By enforcing transparency and interoperability, the DMA aims to create a more balanced and competitive digital ecosystem across the EU.
Common DMA questions and answersVALUING PRIVACY
Consent management pays off
The DMA applies to large online gatekeepers operating in the EU, and by extension to businesses using their core platform services. DMA compliance requires strict transparency about data use and obtaining valid consent for processing personal data for advertising, analytics, or other purposes.
Gatekeepers must enable fair competition by allowing third parties equal access to data and digital markets, while all affected businesses must obtain explicit user consent for data use.
ACHIEVING COMPLIANCE
Consent management and privacy compliance
Complying with the DMA means gatekeepers must collect explicit, informed consent before processing EU users’ personal data on core platform services. These obligations align closely with the General Data Protection Regulation (GDPR) and the ePrivacy Directive, requiring transparent consent collection and signaling.
Consent management platforms (CMP) like Usercentrics Web and App CMPs support DMA compliance by centralizing consent workflows, providing data use notifications, enabling lawful data use, and integrating easily with CMS platforms and core services.
How to install Usercentrics
The Usercentrics Consent Management Platform (CMP) collects, manages, and stores valid user consent and privacy preferences.
YOUR QUESTIONS ANSWERED
Contact our expert team
We’re happy to answer questions on Digital Markets Act privacy compliance and get you acquainted with Usercentrics and our Consent Management Platforms.
- Are you a customer of the gatekeepers, doing business in the EU? Not sure if your website or app are compliant with privacy requirements?
- Not sure what steps to take for Digital Markets Act compliance? We can help you with DMA requirements and future-proofing your data strategy.
- Looking to partner with us?
New to DMA requirements? We’ve got you covered.
Frequently asked questions
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.
The Digital Markets is a regulation developed by the European Commission that applies to large tech companies operating in the European Union, such as Google and Amazon. The law aims to foster competition and innovation and improve fairness for companies operating in digital markets. The DMA requires increased improvements in transparency, data sharing, and platform interoperability, as well as for consumer choice and data privacy.
Under the DMA seven large, influential tech companies have so far been designated “gatekeepers”. This means they have specific obligations under the law. However, many third-party companies rely on the gatekeepers’ platforms and services, e.g. for advertising, and will also have obligations to ensure compliance, like for data privacy and consent.