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Amazon Consent Signal: Respect user consent for effective campaigns

How to share user consent with Amazon to ensure only consented data is processed? With Amazon Consent Signal now integrated into the Usercentrics Consent Management Platform, this step happens automatically — supporting privacy compliance and campaign performance.
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Use Amazon Ads with confidence

The Amazon Consent Signal (ACS) is a privacy-focused framework that enables advertisers to send user consent preferences from their website to Amazon Ads. If you transmit or make available to Amazon Ads any personal information in connection with your use of any Amazon advertising services, you must either use the IAB European Transparency & Consent Framework (TCF) signal, or Amazon Consent Signal, to communicate your UK and EEA users’ privacy choices to Amazon Ads.

The Usercentrics CMP offers out-of-the-box support for Amazon Consent Signal to help keep your data flow to Amazon automated and privacy-compliant.

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Native support for Amazon Consent Signal lets you manage consent and automatically share it with Amazon Ads and Marketing Cloud.

Native support for Amazon Consent Signal lets you manage consent and automatically share it with Amazon Ads and Marketing Cloud.

Native support for Amazon Consent Signal lets you manage consent and automatically share it with Amazon Ads and Marketing Cloud.

Start free trial
2.4 M
websites and apps in 195 countries
2.4 M
websites and apps in 195 countries
2.4 M
websites and apps in 195 countries
2.4 M
websites and apps in 195 countries
Explore our Amazon Consent Signal implementation guide
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Discover Usercentrics CMP

Automate data privacy across laws, platforms, and technologies

  • Collect and manage consented user data for regulatory and advertising platform requirements
  • Auto-detect and categorize tracking technologies and data processing services
  • Access 2,200+ pre-vetted legal templates and privacy policy embeddings
Illustration of a webpage and a checklist

Automate data privacy across laws, platforms, and technologies

  • Collect and manage consented user data for regulatory and advertising platform requirements
  • Auto-detect and categorize tracking technologies and data processing services
  • Access 2,200+ pre-vetted legal templates and privacy policy embeddings
Illustration of a webpage and a checklist

Automate data privacy across laws, platforms, and technologies

  • Collect and manage consented user data for regulatory and advertising platform requirements
  • Auto-detect and categorize tracking technologies and data processing services
  • Access 2,200+ pre-vetted legal templates and privacy policy embeddings
Illustration of a webpage and a checklist
  • Ensure your data-driven digital operations continue as the European regulatory landscape evolves
  • Obtain consent-based data and minimize data or revenue loss
  • Build trustworthy and compliant user experience without performance impact

See how easy consent management can be, and what it can do for your marketing practices.

Try Usercentrics free for 30 days.

Badge for certified Google CMP partnersGDPR-ready badgeCCPA Ready badgeLGPD compliance badgeIAB BadgeA rating of 4.5 stars on G2

Start a 30-day trial

Explore all the advanced features with no limits. Start now and cancel at any time. No credit card required.

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Explore advanced features:
  • Unlimited configurations and domains
  • Unlimited configurations and domains
  • Unlimited configurations and domains
  • Ensure your data-driven digital operations continue as the European regulatory landscape evolves
  • Obtain consent-based data and minimize data or revenue loss
  • Build trustworthy and compliant user experience without performance impact

See how easy consent management can be, and what it can do for your marketing practices.

Try Usercentrics free for 30 days.

Badge for certified Google CMP partnersGDPR-ready badgeCCPA Ready badgeLGPD compliance badgeIAB BadgeA rating of 4.5 stars on G2

Start a 30-day trial

Explore all the advanced features with no limits. Start now and cancel at any time. No credit card required.

START FREE
Explore advanced features:
  • Unlimited configurations and domains
  • Unlimited configurations and domains
  • Unlimited configurations and domains

Frequently asked questions

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.

Amazon Ads can help you connect with customers in the places they love to be. Amazon Ads is designed for businesses of all sizes, offering products and solutions to match your advertising objectives — from driving brand awareness to consideration and purchase. Amazon suite of ad tech solutions, including Amazon DSP and Amazon Marketing Cloud, help brands and advertisers reach their marketing goals, on Amazon and beyond.