The world’s richest person has claimed repeatedly that fake and spam accounts are probably many times higher than stated by Twitter. What does Dr. Augustine Fou – one of the world’s leading bot researchers – have to say about that? And what can marketers do to protect themselves against fake traffic? In this webinar, our experts Dr. Augustine Fou, Tilman Pfeiffer and Tilman Harmeling will give you hands-on tips on how to detect and reduce fake traffic in your own marketing.
What to expect:
- How bad guys commit ad fraud
- Impact of bot traffic on your business
- 3 tips on how to detect fake traffic in your own analytics
¹the webinar partner is fraud0 GmbH
Speakers
Dr. Augustine Fou is one of the world’s leading experts studying bot detection, cybercrime and advertising fraud. He has been on the front lines of digital marketing for 25 years. Dr. Fou completed his PhD at MIT at the age of 23 and started his career with McKinsey & Company.
Dr. Augustine Fou is one of the world’s leading experts studying bot detection, cybercrime and advertising fraud. He has been on the front lines of digital marketing for 25 years. Dr. Fou completed his PhD at MIT at the age of 23 and started his career with McKinsey & Company.
Dr. Augustine Fou is one of the world’s leading experts studying bot detection, cybercrime and advertising fraud. He has been on the front lines of digital marketing for 25 years. Dr. Fou completed his PhD at MIT at the age of 23 and started his career with McKinsey & Company.
