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Dive into our blog articles for insights on data privacy, product news, and regulatory updates. Discover trends in privacy-led marketing, and explore tools and strategies to optimize user consent and increase revenue.

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What is a Data Protection Impact Assessment (DPIA) and why is it essential for GDPR compliance?

The GDPR and other laws require a Data Protection Impact Assessment (DPIA) where data processing activities can result in a high risk to the rights and freedoms of individuals. We look at who is responsible for a DPIA, what it should contain, and how to carry it out for your organization.

What is a privacy notice and why do you need one?

Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.

What you need to know about cookie popups

The requirements of global privacy laws and the best practices of Privacy-Led Marketing mean that companies need to implement a cookie popup that informs users and enables the collection of valid consent. Here’s what you need to know for privacy compliance, great user experience, and high-quality marketing data.

Essential guide to data minimization for GDPR compliance

By adopting data minimization practices, companies can reduce the risks associated with data breaches and misuse, comply with regulatory requirements, and build trust with customers by demonstrating respect for their data and privacy. Here’s what you need to know.

Connecticut Data Privacy Act (CTDPA): An overview

The Connecticut Data Privacy Act is the fifth state-level privacy law passed in the United States and is the most consumer-friendly one to date.

How to implement server-side conversion tracking with Google Ads and Usercentrics CMP

Server-side tagging enables better data quality and control and reduced costs. Learn more about implementing it with Google Ads and Usercentrics.

Consent Management for Customer Data Solutions

Using Data Warehouses and CDPs to store and manage customer data on companies’ own servers means opportunities and constraints for consent management.

South Africa’s Protection of Personal Information Act (POPIA): A complete guide

South Africa’s POPIA is a data privacy law that preceded the GDPR by five years. We look at how it addresses consumer rights, companies’ responsibilities and enforcement.

Artificial intelligence (AI) and data privacy

Businesses use artificial intelligence for data analysis to improve predictions and decisions. This brings security responsibilities and data privacy opportunities.

German Data Protection Officer calls for Google to offer “reject all” cookie consent option

Hamburg Data Protection Officer calls for Google to fix unequal access to consent and enable a “reject all” option for personal data processing.

How Server-side tracking and consent management creates harmony between privacy and data

Managing user consent is no longer just an in-browser discipline. Evolving technology and legislation require brands to consider new consent management approaches.

Google Introduces Topics to replace the controversial Federated Learning of Cohorts

Google has canceled plans to replace third-party cookies with their Federated Learning of Cohorts (FLoC). Instead, its new proposed model is Topics.

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