{"id":1150,"date":"2023-04-18T06:00:33","date_gmt":"2023-04-18T04:00:33","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&#038;p=30039"},"modified":"2024-09-23T15:32:21","modified_gmt":"2024-09-23T13:32:21","slug":"mobile-games-report","status":"publish","type":"resource","link":"https:\/\/usercentrics-poc.psapp.dev\/us\/resources\/mobile-games-report\/","title":{"rendered":"Consent in Mobile Games: hidden benefits and low-hanging fruit!"},"content":{"rendered":"\n\n<p>Mobile games are booming. Gamers are playing more now than ever before\u2014on average four to five hours a day! This represents a huge market for advertisers.<\/p>\n<p>Increasing regulatory requirements for handling users\u2019 personal data have also created challenges for the mobile games market. 90% of the apps Usercentrics analyzed still do not comply with the GDPR or ePrivacy Directive. But gamers also increasingly want control over the use of their personal data.<\/p>\n<p>When you look at the numbers it becomes clear that consent is a great opportunity hidden in plain sight.<\/p>\n<p>Increasingly, premium brands and ad networks insist on using only compliant data (personal data + consent), effectively pushing the industry towards consent-based marketing. User-friendly consent management also builds trust and long-term engagement with gamers. To future-proof your data and monetization strategies, integrating smart consent is the key.<\/p>\n<p>In this report, you will learn:<\/p>\n<ul>\n<li>What the levels of noncompliance are for mobile games in the EU<\/li>\n<li>ARPDAU uplift: The results game developer Homa Games achieved after integrating smart consent on their hit game <em>Kaiju Run<\/em><\/li>\n<li>How Usercentrics can help automate compliance for you<\/li>\n<\/ul>\n<p>Download the report to find out how to get ahead with consent-based marketing in your mobile games, and what best practices for user consent and engagement with your app.<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>User consent is a huge opportunity for mobile gaming monetization. In Usercentrics\u2019 latest industry report, learn why consent is lucrative and becoming critical beyond data privacy compliance. Discover real-world results and benefits of implementing user-friendly consent management in mobile games.<\/p>\n","protected":false},"featured_media":6352,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"industry":[],"magazine_issue":[],"magazine_tag":[],"product":[],"resource_tag":[11,10],"class_list":["post-1150","resource","type-resource","status-publish","has-post-thumbnail","hentry","resource_tag-apps","resource_tag-games"],"acf":[],"yoast_head":"<title>Mobile gaming apps compliance industry report - Usercentrics<\/title>\n<meta name=\"description\" content=\"Usercentrics report - most mobile games still not compliant with data privacy laws despite enforcement and advertisers requiring compliant data.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile gaming apps compliance industry report - 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