{"id":1145,"date":"2023-04-04T15:10:06","date_gmt":"2023-04-04T13:10:06","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&p=30006"},"modified":"2024-09-24T16:52:33","modified_gmt":"2024-09-24T14:52:33","slug":"case-study-delivery-hero","status":"publish","type":"resource","link":"https:\/\/usercentrics-poc.psapp.dev\/us\/resources\/case-study-delivery-hero\/","title":{"rendered":"Delivery Hero chooses Usercentrics CMP for web and mobile"},"content":{"rendered":"\n\n
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Summary<\/h2><\/div>\n

Delivery Hero is a German multinational company that provides the world\u2019s leading local delivery platform. As noted by Group Data Protection Officer, Benedikt Schweinfurth, the company\u2019s needs are complex, but their goals are clear. \u201cAs a large global ecosystem of riders, restaurants, shops, partners and customers, we want to gain trust and provide a secure experience on our websites and apps.<\/em>\u201d<\/p>\n

Delivery Hero operates in over 70 countries on four continents, partnering with hundreds of thousands of restaurants and serving over two billion customers. Needless to say, their digital ecosystem and data privacy compliance needs are extensive. The company needs to ensure compliance for both web<\/a> and app platforms<\/a> (including both iOS and Android), and uses the Usercentrics CMP for digital properties in 10 countries.<\/p>\n

Onboarding began in July 2022, and brands that are part of their implementation include Foodpanda, D\u00e1mej\u00eddlo, Mjam, Foodora and Yemekspeti. Go-live for individual web and app entities was staggered.<\/p>\n\n\n

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Challenge<\/h2><\/div>\n\n\n
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\u201cAs a large global ecosystem of riders, restaurants, shops, partners and customers, we want to gain trust and provide a secure experience on our websites and apps.\u201d<\/div>\n
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Benedikt Schweinfurth, Group Data Protection Officer for Delivery Hero<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

The primary goal for the Delivery Hero team was privacy compliance with relevant regulations globally. The company\u2019s vast footprint also enables a substantial volume of high quality data for the company, so ensuring it\u2019s compliant is highly valuable.<\/p>\n

Schweinfurth noted benefits of increased security and customer trust with implementations, and that having now gone through setup for a number of sites and countries, additional integrations can be done faster and in an even more streamlined way in the future.<\/p>\n\n\n

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Goals<\/h2><\/div>\n

Easy implementation and comprehensive functionality<\/h3>\n

Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on the websites.<\/p>\n

Flexible and user-friendly configuration<\/h3>\n

Ensure the team (technical or not) can implement and customize the CMP, as well as enabling ongoing privacy compliance as regulations and web technologies evolve, saving the company time and resources.<\/p>\n

Strong support<\/h3>\n

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.<\/p>\n

Peace of mind with regulatory compliance<\/h3>\n

Meet GDPR<\/a> and other regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.<\/p>\n\n\n

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Making It Work Together<\/h2><\/div>

We asked Schweinfurth about Delivery Hero\u2019s process and criteria for selecting Usercentrics, \u201cThe CMP had previously been implemented at another Usercentrics customer where the teams were satisfied with the CMP. We also considered Usercentrics suitable for our multi-platform architecture. Another important feature was the fully customizable UI and easy-to-manage admin dashboard.<\/em>\u201d<\/p>\n<\/div><\/div>\n\n\n

Well supported<\/h3>\n

We asked how the collaboration between the Delivery Hero and Usercentrics teams had been, and Schweinfurth noted \u201cactive and positive cooperation between the two parties to resolve technical issues and analyse different KPIs regarding the CMP.<\/em>\u201d<\/p>\n

Performance and optimization<\/h3>\n

To the Delivery Hero team, performance with the Usercentrics CMP first and foremost means \u201ccompliance with our Data Privacy regulations across our EU countries and preventing fines due to collection of users personal data without their consent<\/em>\u201d as well as \u201cgaining and building brand trust.<\/em>\u201d<\/p>\n

Save time and work<\/h3>\n

The Delivery Hero team has found customization of the banner to be \u201cpretty straightforward<\/em>\u201d and Schweinfurth noted that it \u201chasn\u2019t required any extra effort from our developers to make it visible for end customers.<\/em>\u201d The customizations have focused on use of the company\u2019s corporate colors and a simple, discreet design.<\/p>\n

Schweinfurth also commented that \u201ccustomizing the banner is super easy. Also, adding new Data Processing Services can be done within minutes.<\/em>\u201d He also noted that \u201ccoloring, format, appearance and fonts are very easy to use in the Usersentrics settings<\/em>\u201d, and that \u201cwe can also easily check the changes in the draft version for mobile and web platforms, which make it really convenient.<\/em>\u201d<\/p>\n

Security and optimization today and tomorrow<\/h3>\n

Schweinfurth noted that the team is still analyzing CMP interaction data<\/a> and optimizing the banner, e.g. optimal button positioning. When we asked about Delivery Hero\u2019s ongoing goals with Usercentrics, Schweinfurth summed up that they want to \u201ccontinue to work well together and stay up to date on data security and data protection issues.<\/em>\u201d<\/p>\n\n\n

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Are your digital platforms compliant with GDPR?<\/div>\n
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See Usercentrics’ consent solutions in action and discover how they can help you achieve privacy compliance.<\/p>\n <\/div>\n <\/div>\n

\n Contact sales<\/span><\/a> <\/div>\n <\/div>\n<\/div>\n