{"id":1123,"date":"2022-08-16T16:24:56","date_gmt":"2022-08-16T14:24:56","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&p=26653"},"modified":"2024-09-24T17:10:46","modified_gmt":"2024-09-24T15:10:46","slug":"case-study-welocal-world","status":"publish","type":"resource","link":"https:\/\/usercentrics-poc.psapp.dev\/us\/resources\/case-study-welocal-world\/","title":{"rendered":"GDPR compliance: WeLocal World chooses Usercentrics CMP"},"content":{"rendered":"\n\n
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Summary<\/h2><\/div>\n

WeLocal World AG is at the forefront of media distribution. They fully understand that the media industry\u2019s present and future are digital, system-based platforms. These platforms enable more options and flexibility than publishers and consumers have had before, including where data privacy is concerned.<\/p>\n

WeLocal World\u2019s focus is the professional development of websites and apps in the German language market. Their Content Media Management System (CMMS) simplifies and standardizes media distribution. All media content \u2014 video, audio, images and documents \u2014 can be managed from one interface, with the media library being a core component. Customers can also incorporate online advertising on their websites, and the functionality and potential of the CMMS is ever-expanding, creating additional possible opportunities for WeLocal World and Usercentrics to work together.<\/p>\n\n\n

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\u201cWe compared various CMP providers, made contact with them. With Usercentrics, we received very quick and comprehensive advice.\u201d<\/div>\n
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Christian Dutz, CEO, WeLocal World AG<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

WeLocal World started working with Usercentrics in 2021. They had a lot of questions about CMP implementation for their specific business needs. As their CEO, Christian Dutz, told us, \u201cwe received very quick and comprehensive advice on the subject of CMP\u201d. It was also important to WeLocal World to be able to get up and running quickly with their Consent Management Platform (CMP)<\/a> implementation. They currently use Usercentrics\u2019 CMP on about 20 websites and are planning to incorporate it into their apps<\/a> as well.<\/p>\n\n\n

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Challenge<\/h2><\/div>

WeLocal World\u2019s customers are publishers, whose platforms have to meet GDPR compliance requirements. Some are also subject to additional regulatory supervision. They need flexible solutions that stay up to date and don\u2019t get in the way of user experience. WeLocal World needed a cookie banner with strong, professional branding and clear messaging, particularly with regards to Data Processing Services (DPS) in use.<\/p>\n<\/div><\/div>\n\n

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Goals<\/h2><\/div>\n

Easy implementation and comprehensive functionality<\/h3>\n

Get the CMP implemented as quickly and easily as possible. Ensure the CMP enables full customization and detection of all services in use on websites and apps.<\/p>\n

Flexible and user-friendly configuration<\/h3>\n

Ensure the team \u2014 technical or not \u2014 can implement and customize the CMP, as well as enable ongoing privacy compliance as regulations and digital technologies evolve, saving the company time and resources.<\/p>\n

Strong support<\/h3>\n

Solid and ongoing collaboration, with guaranteed high availability and responsiveness, and solutions that solve customer issues quickly.<\/p>\n

Peace of mind with regulatory compliance<\/h3>\n

Meet GDPR and any other international regulatory requirements for consent and data security, reducing legal risk and ensuring the company provides great user experience while getting the data they need.<\/p>\n\n\n

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Making It Work Together<\/h2><\/div>\n\n\n
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\u201cUsercentrics\u2019 CMP enables serious brand presence for our customers with their online platforms, and user security in GDPR-compliant handling of personal data.\u201d<\/div>\n
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Christian Dutz, CEO, WeLocal World AG<\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

Well supported<\/h3>\n

From WeLocal World\u2019s CEO, Christian Dutz, \u201cVery fast and uncomplicated communication, quick and good availability for questions. We compared various CMP providers, made contact with them. With Usercentrics, we received very quick and comprehensive advice.<\/em>\u201d<\/p>\n

Performance and optimization<\/h3>\n

As Dutz noted, Usercentrics\u2019 CMP enables \u201cSerious brand presence for our customers with their online platforms, and user security in GDPR-compliant handling of personal data.<\/em>\u201d He also noted that the most exciting features for them are the automatically updated DPS and the interaction analytics<\/a>.<\/p>\n

Save time and work<\/h3>\n

WeLocal World estimated that their onboarding and setup only took about 30 minutes. They added a logo, customized the color scheme, and selected all relevant DPS. The database of templates for DPS made it easy to select and update them, and saved a lot of time. As Dutz noted, \u201cAll DPS could be created easily, and the visual customization of the CMP went without a hitch.<\/em>\u201d<\/p>\n

Protecting the business<\/h3>\n

In addition to enabling customers to achieve GDPR compliance now, WeLocal World is looking forward to the \u201cadaptation and expansion of the CMP for new legal requirements in terms of data protection<\/em>\u201d.<\/p>\n\n\n

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Are your digital platforms compliant with GDPR?<\/div>\n
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See Usercentrics’ consent solutions in action and discover how they can help you achieve privacy compliance.<\/p>\n <\/div>\n <\/div>\n

\n Contact sales<\/span><\/a> <\/div>\n <\/div>\n<\/div>\n