{"id":10943,"date":"2024-12-12T13:58:02","date_gmt":"2024-12-12T12:58:02","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=resource&#038;p=10943"},"modified":"2024-12-13T14:23:09","modified_gmt":"2024-12-13T13:23:09","slug":"case-study-mag-interactive","status":"publish","type":"resource","link":"https:\/\/usercentrics-poc.psapp.dev\/us\/resources\/case-study-mag-interactive\/","title":{"rendered":"Game on: MAG Interactive achieves multi-regulatory data privacy compliance and protects ad revenue with Usercentrics"},"content":{"rendered":"\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7308119a wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"56\" width=\"56\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2024\/09\/list-icon.svg\" alt=\"\" class=\"wp-image-5303\" style=\"object-fit:cover;width:32px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-summary\">Summary<\/h2>\n<\/div>\n\n\n\n<p><strong>Challenges:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>International user base requires multi-regulation\/framework data privacy compliance<\/li>\n\n\n\n<li>Maintaining great user experience and not disrupting gameplay<\/li>\n\n\n\n<li>Protecting ad revenue<\/li>\n<\/ul>\n\n\n\n<p><strong>Goals:&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ongoing compliance with the GDPR, CCPA, and other relevant regulations and frameworks as the company grows<\/li>\n\n\n\n<li>Ensuring no restrictions on the company\u2019s ability serve Google ads in-game<\/li>\n\n\n\n<li>Compliance with Transparency &amp; Consent Framework requirements<\/li>\n<\/ul>\n\n\n\n<p><strong>Results:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Customized consent banner for 10 mobile apps, enabling ongoing privacy compliance<\/li>\n\n\n\n<li>Transparency and frictionless user experience for gamers that builds trust<\/li>\n\n\n\n<li>TCF v2.2 compliance to enable the company to continue unrestricted serving of in-game ads<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-51a1fe07 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"33\" width=\"33\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2024\/10\/icon-building.svg\" alt=\"\" class=\"wp-image-8643\" style=\"object-fit:cover;width:32px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-the-company\">The company<\/h2>\n<\/div>\n\n\n\n<p>MAG Interactive is a dynamic Stockholm-based mobile game developer that entertains millions of gamers worldwide. They have 15 live apps, including flagship games QuizDuel and strategic gameplay Word Domination.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-51a1fe07 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2024\/03\/challenge.svg\" alt=\"\" class=\"wp-image-4639\" style=\"object-fit:cover;width:32px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-the-challenges\">The challenges<\/h2>\n<\/div>\n\n\n\n<p><a href=\"https:\/\/www.maginteractive.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MAG <\/a>was facing significant challenges adapting to complex data privacy regulations, like the GDPR and CCPA. So they turned to the Google-certified Usercentrics Consent Management Platform (CMP) to achieve and maintain data privacy compliance.&nbsp;&nbsp;<\/p>\n\n\n\n<p>With over 100 million downloads between just their two flagship games, and more than a million daily active players, MAG needed a CMP solution to help them gain consent for data collection and ad targeting \u2014 without disrupting gameplay or ad revenue.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-51a1fe07 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2024\/07\/goals.svg\" alt=\"\" class=\"wp-image-2832\" style=\"object-fit:cover;width:32px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-what-were-the-key-priorities-and-goals-for-this-project-nbsp\">What were the key priorities and goals for this project?&nbsp;<\/h2>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-google-certified-cmp\">Google-certified CMP<\/h3>\n\n\n\n<p>Managing player consent for data collection and ad targeting to ensure MAG could serve Google ads in its games without limitations, and meet regulatory and business requirements.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-high-player-opt-in-rates\">High player-opt-in rates<\/h3>\n\n\n\n<p>As MAG\u2019s business is reliant on ad revenue, it was important to keep the player opt-in rate as high as possible, while continuing to deliver great user experience.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>P\u00e4r Hedelund, Ad Monetization Manager, MAG Interactive, explains, <em>\u201cThe primary goal was to adapt to the new Google requirements, including the need to comply with the <\/em><a href=\"https:\/\/usercentrics-poc.psapp.devcmp-for-publishers\/\"><em>TCF<\/em><\/a><em>. Working with a Google-certified CMP and generating a TC-string enabled us to ensure we could serve Google ads in our games without limitations being imposed due to these changes.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-51a1fe07 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"36\" width=\"28\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2021\/04\/audit-lightbulb.svg\" alt=\"Black outline of a light bulb - Usercentrics\" class=\"wp-image-1592\" style=\"object-fit:cover;width:23px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-why-mag-interactive-chose-usercentrics\">Why MAG Interactive chose Usercentrics<\/h2>\n<\/div>\n\n\n\n<p>There were multiple reasons why MAG Interactive decided to work with Usercentrics, however it was primarily because of our good reputation among app publishers.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Hedelund said, <em>\u201cNaturally we wanted to achieve our goals with a CMP platform that offered everything in terms of integration, support (technical and other), and flexibility in customization and settings. Plus, we wanted to be able to oversee the whole process efficiently and clearly, both with settings and eventually results from player prompts and interactions. We got that with Usercentrics CMP.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Another factor was Usercentrics\u2019s clear and accessible documentation that\u2019s readily available and not behind walls. It makes it easy for MAG\u2019s gaming developers to understand and implement the tool and run test trials before full integration.<\/p>\n\n\n\n<p>Finally, MAG Interactive liked how the <a href=\"https:\/\/usercentrics-poc.psapp.devin-app-sdk\/\">Usercentrics App CMP<\/a> continually adapts to new regulations, helping to achieve long-term compliance with the GDPR, CCPA, and other global data privacy regulations and frameworks.<\/p>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-51a1fe07 wp-block-group-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m)\">\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"30\" width=\"30\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2024\/03\/together.svg\" alt=\"\" class=\"wp-image-4641\" style=\"object-fit:cover;width:32px;height:auto\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-what-we-achieved\">What we achieved<\/h2>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-customized-consent-banner-for-10-mobile-apps-nbsp\">Customized consent banner for 10 mobile apps&nbsp;<\/h3>\n\n\n\n<p>The aim of the project was to manage player consent for data collection and ad targeting, which MAG did successfully with Usercentrics\u2019s consent banners.&nbsp;<\/p>\n\n\n\n<p>Keeping the customizations to a minimum, the consent banners conveyed the required messaging and the impression they wanted to make well, with minimal friction for the players.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-iab-tcf-v2-2-compliance\">IAB TCF v2.2 compliance<\/h3>\n\n\n\n<p>Another goal was adapting to the <a href=\"https:\/\/usercentrics-poc.psapp.devpress\/usercentrics-cmp-google-certified-for-new-eu-publisher-requirements\/\">new Google requirements for publishers<\/a> and complying with IAB Europe\u2019s Transparency and Consent Framework version 2.2 (TCF v2.2). With Usercentrics CMP, MAG can continue to serve ads in their games without limitations, e.g. on personalization features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-test-and-learn-environment-nbsp\">Test and learn environment&nbsp;<\/h3>\n\n\n\n<p>MAG\u2019s team has praised the ability to continuously make changes, create drafts, and quickly test in a virtual environment, which has proven to be very useful, providing them reassurance before publishing and enabling faster optimization. They\u2019ve also enjoyed how our CMP platform enables them to control setting rules for when and under what conditions the CMP UI is prompted.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-happy-developers\">Happy developers<\/h3>\n\n\n\n<p>Feedback from MAG\u2019s developers working with Usercentrics\u2019s CMP platform has been positive. They\u2019re happy it\u2019s a CMP solution designed for mobile apps by app engineers, rather than inheriting CMP features adapted from the website world. Ultimately, integration has gone smoothly and gave them what they needed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-did-we-do-a-final-word-from-our-valued-client-nbsp\">How did we do? A final word from our valued client&nbsp;<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cNaturally we wanted the user consent experience to be as frictionless as possible, while conveying information clearly, which is why we chose <\/em><a href=\"https:\/\/usercentrics-poc.psapp.devpress\/usercentrics-joins-unity-verified-solutions-partner-program\/\"><em>Usercentrics App CMP with Unity<\/em><\/a><em>,\u201d<\/em> said Hedelund.<\/p>\n<\/blockquote>\n\n\n\n<p>Reflecting on the project, Hedelund expressed that onboarding was quick, and working with our team has been easy and straightforward, finding our people to be <em>\u201ckind, interested, and helpful\u201d<\/em>.<\/p>\n\n\n\n<p>MAG Interactive&#8217;s partnership with Usercentrics CMP has been a success. They are handling player consent and maintaining regulatory compliance without disrupting gameplay while optimizing ad revenue.&nbsp;<\/p>\n\n\n<div id=\"uc-cta_69e9ed421c4d9\" class=\"uc-cta uc-cta--button uc-cta--size-7 uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Stay ahead in the game<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Join MAG Interactive and other top gaming developers in ensuring seamless data compliance with <a href=\"\/in-app-sdk\/\">Usercentrics App CMP<\/a>.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"13d49ffc-ceb9-47ed-82ce-b69d1d54621e\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"\/free-trial\/#app-cmp-trial\" target=\"\"><span>Start your free trial today<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e9ed421c4d9\"));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"<p>MAG Interactive develops mobile games popular around the world. They needed a consent management solution that enabled them to maintain great user experience and didn\u2019t disrupt gameplay, while enabling regulatory compliance and protecting ad revenue.<\/p>\n","protected":false},"featured_media":10954,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"industry":[34],"magazine_issue":[],"magazine_tag":[],"product":[],"resource_tag":[],"class_list":["post-10943","resource","type-resource","status-publish","has-post-thumbnail","hentry","industry-media-and-entertainment"],"acf":[],"yoast_head":"<title>Mobile developer MAG Interactive case study with Usercentrics<\/title>\n<meta name=\"description\" content=\"Mobile game developer MAG Interactive solves multi-regulation data privacy compliance challenges and protects ad revenue with Google-certified Usercentrics CMP.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile developer MAG Interactive case study with Usercentrics\" \/>\n<meta property=\"og:description\" content=\"Mobile game developer MAG Interactive solves multi-regulation data privacy compliance challenges and protects ad revenue with Google-certified Usercentrics CMP.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics-poc.psapp.dev\/us\/resources\/case-study-mag-interactive\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - 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