{"id":603,"date":"2021-04-22T16:14:53","date_gmt":"2021-04-22T14:14:53","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?page_id=8575"},"modified":"2026-02-27T17:53:24","modified_gmt":"2026-02-27T16:53:24","slug":"lgpd","status":"publish","type":"page","link":"https:\/\/usercentrics-poc.psapp.dev\/us\/lgpd\/","title":{"rendered":"LGPD"},"content":{"rendered":"<div class=\"alignfull uc-blog-hero uc-blog-hero--has-image uc-blog-hero--layout-product uc-blog-hero--sticky-image uc-ctx--blue\" data-id=\"blog_hero_69e9fb3803574\">\n        <div class=\"uc-blog-hero__inner\">\n        <div class=\"uc-blog-hero__text\">\n                                            <h1 class=\"uc-blog-hero__title like-h1-upper no-default-margin\">LGPD: achieve compliance with Brazil\u2019s General Data Protection Law<\/h1>                                    <div class=\"uc-blog-hero__description\">Usercentrics Consent Management Platform (CMP) enables you to meet evolving GDPR compliance requirements. Build user trust and fuel sustainable revenue growth.<\/div>\n                                                                                    <div class=\"uc-blog-hero__buttons\">\n                        <a id=\"aba3ed86-284b-4027-b64a-f68dbf7cca61\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/free-trial\/\" target=\"\"><span>Start free<\/span><\/a><a id=\"d74cdac2-cf80-48f1-a0c4-8a30c5156cc3\" class=\"uc-button uc-button-size-l uc-button-outlined  no-default-link-decoration\" href=\"https:\/\/usercentrics-poc.psapp.devbook-a-consultation\/\" target=\"\"><span>Contact Sales<\/span><\/a>                    <\/div>\n                                                                        <\/div>\n                            <div class=\"uc-blog-hero__background\">\n                                                                    <div class=\"uc-blog-hero__image-wp\">\n                                                                                                                        <img decoding=\"async\" fetchpriority='high'class=\"uc-blog-hero__image\" src=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Asset-15.svg?v=1776852039\" width=\"740\" height=\"444\" alt=\"Desktop and mobile devices with LGPD ready badge\">                                                                                                        <\/div>\n                                                                            <\/div>\n                    <\/div>\n            <script>\n            document.addEventListener('DOMContentLoaded', () => {\n                new BlogHeroStickyImage(\n                    document.querySelector('[data-id=\"blog_hero_69e9fb3803574\"]')\n                )\n            });\n        <\/script>\n    <\/div>\n\n\n<div class=\"bg-brand-primary-dark uc-flex-row--background-right alignfull uc-ctx--dark\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:1;\">\n    \n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-6c531013 wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-brand-white-color has-text-color has-link-color wp-elements-b144eb31cd72019ddc2f43fa5bb5875b\" id=\"h-what-is-the-lgpd\" style=\"margin-bottom:var(--wp--preset--spacing--3-xl)\">What is the LGPD?<\/h2>\n<\/div>\n\n\n\n<p class=\"is-style-text-lg has-brand-white-color has-text-color has-link-color wp-elements-c35bba6631caacc7fc9dcde994ac7fe3\">The Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais (General Data Protection Law) is Brazil&#8217;s key privacy law, in effect since 2020. It is substantially similar to the <a href=\"\/us\/gdpr\/\">GDPR<\/a>, but has undergone a number of updates since it came into force. The LGPD defines data protection principles, user rights, and accountability measures for organizations. It&#8217;s enforced by the Autoridade Nacional de Prote\u00e7\u00e3o de Dados (National Data Protection Authority).<\/p>\n\n\n<a id=\"ca1a3c1d-64a4-44ed-b882-2d2dac83aa0c\" class=\"uc-button uc-button-size-l uc-button-link  no-default-link-decoration uc-button-icon-right\" href=\"\/us\/knowledge-hub\/brazil-lgpd-general-data-protection-law-overview\/\" target=\"\"><span>Common LGPD questions and answers<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    <\/div>\n\n<\/div><\/div>\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:3;\">\n    \n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"like-label-l\">COMPLIANCE<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consent-and-lgpd-compliance\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">Consent and LGPD compliance<\/h2>\n<\/div>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>You must have one of 10 legal bases for processing personal data, and only for legitimate, specific, explicit, and clearly communicated purposes.<\/li>\n\n\n\n<li>Consent records must be maintained to demonstrate that legally valid consent has been obtained for all data collection and processing.<\/li>\n\n\n\n<li>User consent must be obtained before processing and must be informed, freely obtained, and unambiguous.<\/li>\n<\/ul>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:4;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"500\" width=\"500\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2024\/09\/Asset-22.svg\" alt=\"Bank icon with various currency coins falling in\" class=\"wp-image-3582\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div><\/div>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--xl); --padding-bottom: var(--wp--preset--spacing--10-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:5;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"500\" width=\"500\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2024\/09\/Asset-21.svg\" alt=\"Usercentrics shield checkmark logo\" class=\"wp-image-3577\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:6;align-self:flex-end;\">\n    \n\n<p class=\"like-label-l\">risks<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-consequences-of-lgpd-noncompliance\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--2-xl)\">What are the consequences of LGPD noncompliance?<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">LGPD violations can lead to fines of up to 2% of a company&#8217;s annual revenue, to a maximum of BRL 50 million per violation. Fines are based on factors like rights affected, degree of damage to data subjects, previous offences, and other factors.<\/p>\n\n\n\n<p class=\"is-style-text-lg\">Additional penalties can include blocking of additional data processing, deletion of data, and public reputation damage. Individuals also have a private right of action.<\/p>\n\n<\/div>\n\n<\/div>\n\n<div class=\"uc-cards-slider uc-cards-slider--layout-default uc-cards-slider--is-slider uc-ctx--dark\">\n        <div class=\"container\">\n                            <div class=\"uc-cards-slider__heading\">\n                <div class=\"uc-cards-slider__heading__title like-h2 no-default-margin\">\n                    Benefits of a consent management platform                <\/div>\n\n                            <\/div>\n                    <div class=\"uc-slider\" id=\"slider_69e9fb381dea5\">\n                    <div class=\"uc-slider__actions\">\n                                                    <div class=\"uc-slider__buttons\">\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Previous\" disabled>\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M16 22L6 12L16 2L17.775 3.775L9.55 12L17.775 20.225L16 22Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                        <button type=\"button\" class=\"uc-button uc-button-size-l uc-button-contained\"\n                                aria-label=\"Next\">\n                            <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M8.52476 22.3682L6.74976 20.5932L14.9748 12.3682L6.74976 4.14316L8.52476 2.36816L18.5248 12.3682L8.52476 22.3682Z\" fill=\"black\"\/>\n<\/svg>\n                        <\/button>\n                    <\/div>\n                            <\/div>\n                <div class=\"uc-slider__window\">\n            <div class=\"uc-slider__track\">\n                <div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M35.627 33L23.1582 22.6093L30.8404 13.3907L54.3716 33L30.8404 52.6093L23.1582 43.3907L35.627 33Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Manage user consent correctly        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Achieve and maintain compliance with state, federal, and international privacy laws and frameworks, like California&#8217;s <a href=\"\/us\/ccpa\/\">CCPA<\/a>, the EU&#8217;s <a href=\"\/us\/gdpr\/\">GDPR<\/a>, and the <a href=\"\/us\/cmp-for-publishers\/\">TCF v2.2<\/a>.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M24 18H18V27H24V18ZM54 33H48V42H54V33ZM30 18H54V27H30V18ZM42 42V33H18V42H42Z\" fill=\"#00A2FF\"\/>\n<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M72 0V39C72 54 57 72 36 72C15 72 0 54 0 39V0H72ZM60 12H12V39C12 42.7245 14.0286 48.0581 18.6103 52.6397C23.0182 57.0476 29.0621 60 36 60C42.9379 60 48.9818 57.0476 53.3897 52.6397C57.9714 48.0581 60 42.7245 60 39V12Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Seamless integration        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Easily integrate Usercentrics CMP with your website, app, or other platforms. Supports popular CMS and other third-party services to help drive your Privacy-Led Marketing.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 0V36C0 55.848 16.1519 72 36 72C55.848 72 72 55.848 72 36V0H0ZM24.3203 58.4846C26.0698 53.729 30.653 50.3162 36 50.3162C41.347 50.3162 45.9425 53.7166 47.6797 58.4846C44.1807 60.308 40.2136 61.3552 36 61.3552C31.7864 61.3552 27.8193 60.3203 24.3203 58.4846ZM36.653 37.232C34.0904 37.232 31.9959 35.1376 31.9959 32.575C31.9959 30.0123 34.0904 27.9179 36.653 27.9179C39.2156 27.9179 41.3101 30.0123 41.3101 32.575C41.3101 35.1376 39.2156 37.232 36.653 37.232ZM61.3552 36C61.3552 41.8029 59.3963 47.1499 56.1068 51.4251C54.1355 47.9507 51.3018 45.0308 47.8768 42.9733C50.4148 40.2382 51.9671 36.5914 51.9671 32.575C51.9671 24.1355 45.1047 17.2731 36.6653 17.2731C28.2259 17.2731 21.3635 24.1355 21.3635 32.575C21.3635 36.345 22.7433 39.7947 25.0103 42.4682C21.2033 44.538 18.0493 47.655 15.9179 51.4251C12.6283 47.1499 10.6694 41.8029 10.6694 36V10.6448H61.3799V36H61.3552Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Build user trust        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Be transparent with users about how you use data and give them control. It&#8217;s not just a legal requirement. It&#8217;s a competitive differentiator that grows engagement and long-term customer relationships.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n<div class=\"uc-card-icon uc-card-icon-default uc-card-icon__size-large\">\n    <div class=\"uc-card-icon__icon image \">\n        <div class=\"uc-card-icon__icon-inner\">\n            <svg width=\"72\" height=\"72\" viewBox=\"0 0 72 72\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M0 0V36C0 55.848 16.1519 72 36 72C55.848 72 72 55.848 72 36V0H0ZM61.3552 36C61.3552 49.9836 49.9836 61.3552 36 61.3552C22.0164 61.3552 10.6448 49.9836 10.6448 36V10.6448H61.3552V36Z\" fill=\"#00A2FF\"\/>\n<path d=\"M36.001 55.3553C47.3234 55.3553 56.5267 46.152 56.5267 34.8296H45.8819C45.8819 40.2752 41.4466 44.6982 36.0133 44.6982C30.5801 44.6982 26.1448 40.2629 26.1448 34.8296H15.5C15.5 46.152 24.7033 55.3553 36.0257 55.3553H36.001Z\" fill=\"#00A2FF\"\/>\n<\/svg>\n        <\/div>\n    <\/div>\n<div class=\"uc-card-icon__inner\">\n                        <div class=\"uc-card-icon__title like-h4 no-default-margin\">\n            Increase opt-in rates        <\/div>\n                <div class=\"uc-card-icon__description\">\n            <p>Targeted features like A\/B Testing and Contextual Consent enable you to improve user experience quickly. Use data insights to optimize consent rates and capture more high-quality data.<\/p>\n        <\/div>\n    \n            <\/div>\n<\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n            <script type=\"module\">\n            new Uc_Slider(document.querySelector(\"#slider_69e9fb381dea5\"), {\"drag_enabled\":true,\"is_qa_card\":false})\n        <\/script>\n                        <\/div>\n<\/div>\n\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:7;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-how-to-install-usercentrics-cmp\">How to install Usercentrics CMP<\/h2>\n\n\n\n<p class=\"has-medium-font-size\">The Usercentrics Consent Management Platform (CMP) stores, manages and signals valid user consent and privacy preferences.<\/p>\n\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: 0px; --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:8;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">1<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Configure your CMP<\/div>\n\n    <div class=\"uc-icon-number__description\"><ul>\n<li>Choose your legal framework and\/or relevant data privacy regulations<\/li>\n<li>Identify the Data Processing Services used on your website and set the correct legal basis for compliance with LGPD<\/li>\n<li>Customize the banner appearance and messaging to meet your needs<\/li>\n<\/ul>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:9;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">2<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Implement the CMP<\/div>\n\n    <div class=\"uc-icon-number__description\"><ul>\n<li>Identify the Data Processing Services used on your website and set the correct legal basis for compliance with LGPD<\/li>\n<li>Make adjustments to the scripts\/tags being used on your website<\/li>\n<li>Determine when and at what frequency your banner message will be displayed<\/li>\n<\/ul>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-4);--i:10;\">\n    \n<div class=\"uc-icon-number uc-icon-number--size-default\"><div class=\"uc-icon-number__icon uc-icon-number__icon--type-number\">\n                    <div class=\"uc-icon-number__icon__number no-default-margin\">3<\/div>\n    <\/div>\n    <div class=\"uc-icon-number__title\">Collect explicit user consent<\/div>\n\n    <div class=\"uc-icon-number__description\"><ul>\n<li>Start collecting consent from all consumers subject to LGPD<\/li>\n<li>Use Usercentrics\u2019 geolocation rules to determine who sees your banner and in what languages<\/li>\n<li>Continuously optimize your consent banner based on extensive data and analytics<\/li>\n<\/ul>\n<\/div>\n\n\n<\/div>\n<\/div>\n\n<\/div><\/div>\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:11;\">\n    \n<div class=\"uc-quote\">\n    <div class=\"uc-quote__inner\" style=\"--photo-size: var(--sz-128);\">\n                <div class=\"uc-quote__text\">\u201cShort implementation of 7 days for our first site. We can rollout templates with already defined consent technologies, so we stay concentrated on the real issues which bring us further.\u201d<\/div>\n                <div class=\"uc-quote__author-info\">\n                            <div class=\"uc-quote__photo-wp\">\n                    <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Larissa-Wismann.jpeg\"\n                         srcset=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Larissa-Wismann.jpeg 200w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/09\/Larissa-Wismann-150x150.jpeg 150w\"\n                         alt=\"\"\n                         class=\"uc-quote__photo\"\n                         width=\"128\"\n                         height=\"128\"\n                         sizes=\"128px\"\n                    >\n                <\/div>\n                        <div class=\"uc-quote__author-info__text\">\n                                    <div class=\"uc-quote__author like-h5 no-default-margin\">Larissa Wi\u00dfmann<\/div>\n                                                    <div class=\"uc-quote__position\">&mdash; Head of Digital Enterprise Services, Haufe Group<\/div>\n                                            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<div id=\"uc-cta_69e9fb3824118\" class=\"uc-cta uc-cta--button alignfull uc-cta--size-full uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">We\u2019re here to help<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Obtain and store LGPD-compliant consent for data processing by clearly communicating with Brazilian visitors to your website or app.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"8fd38d77-bf3e-4f2c-a096-93a53dfb02fb\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/us\/pricing\/\" target=\"\"><span>Start free<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69e9fb3824118\"));\n    <\/script>\n\n\n<div class=\"uc-flex-row\" style=\"--padding-top: var(--wp--preset--spacing--10-xl); --padding-bottom: var(--wp--preset--spacing--10-xl);--to: -1;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-7);--i:12;\">\n    \n\n<p class=\"like-label-l\">Your questions answered<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-contact-our-privacy-experts\" style=\"margin-top:0;margin-bottom:var(--wp--preset--spacing--5-xl)\">Contact our privacy experts<\/h2>\n\n\n\n<p class=\"is-style-text-lg\">We\u2019re here to answer your questions about data privacy, LGPD requirements, and compliant marketing. The Usercentrics Consent Management Platform helps you build trust, enhance user experience, and reduce regulatory risk. Let\u2019s talk about how we can support your compliance goals.<\/p>\n\n\n\n<ul class=\"wp-block-list is-style-default\">\n<li>Want to understand how privacy compliance drives user trust and marketing performance?<\/li>\n\n\n\n<li>Unsure whether your business meets Brazil&#8217;s privacy requirements?<\/li>\n\n\n\n<li>Need guidance on your company\u2019s specific compliance obligations?<\/li>\n\n\n\n<li><a href=\"https:\/\/usercentrics-poc.psapp.deviframe-page-form-partner\/?iframe=true\">Looking to parner with us?<\/a><\/li>\n<\/ul>\n\n\n<a id=\"1c509b68-2627-4ed7-a1e5-05e2c7e2bc27\" class=\"uc-button uc-button-size-l uc-button-contained  no-default-link-decoration\" href=\"\/us\/book-a-consultation\/\" target=\"\"><span>Contact sales<\/span><\/a>\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-5);--i:13;\">\n    \n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" height=\"500\" width=\"500\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2024\/09\/Asset-26.svg\" alt=\"Contact chat bubble at the bottom right corner of a chat illustration\" class=\"wp-image-3578\" style=\"object-fit:cover;width:500px;height:500px\"\/><\/figure>\n\n<\/div>\n\n<\/div>\n\n<div class=\"bg-brand-azure uc-flex-row--background-right uc-ctx--base\" style=\"\" ><div class=\"uc-flex-row container\" style=\"--padding-top: var(--wp--preset--spacing--5-xl); --padding-bottom: var(--wp--preset--spacing--5-xl);\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:14;\">\n    \n\n<div class=\"uc-featured-resources alignfull uc-featured-resources--layout-default\">\n        <h2 class=\"container no-default-margin\">Learn more<\/h2>\n            <div class=\"uc-featured-resources__content container\">\n            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--layout-checklists uc-resources-card--js\" href=\"https:\/\/usercentrics-poc.psapp.dev\/us\/resources\/lgpd-checklist\/\" target=\"_self\" id=\"5f217f59-6eb1-48f1-a11e-9f1d7a854eb8\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"ece4ae4c-0ba1-4437-ad6e-931014807653\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Checklist<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/07\/Brasil.svg?v=1776852039\" alt=\"Checklist for the General Data Protection Law (LGPD) for Brazil\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Jul 22, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        Checklist for the General Data Protection Law (LGPD) for Brazil                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Cookies and web tracking technologies are crucial for online businesses, but aligning data strategies with regulations like Brazil\u2019s LGPD can be challenging.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"d11ba3ac-681c-49c4-9538-5ba67b131141\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                            \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics-poc.psapp.dev\/us\/knowledge-hub\/eu-gdpr-vs-brazil-lgpd\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"ab741c60-9228-457f-894a-ad4a0ce70969\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2020\/09\/shutterstock_556586302-scaled.jpg\" alt=\"GDPR vs. Brazil LGPD\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Sep 15, 2020<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        EU GDPR vs. Brazil LGPD                    <\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"be28a4b2-65e0-4765-8ff7-905c1ded06b3\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                                \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics-poc.psapp.dev\/us\/knowledge-hub\/data-privacy-program\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"73f61b69-aeff-4be7-a769-eddc37236e11\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2025\/11\/uc_blog_hero_1000x1000_data_priv_comp_prog_b.jpg\" alt=\"\" srcset=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2025\/11\/uc_blog_hero_1000x1000_data_priv_comp_prog_b.jpg 1000w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2025\/11\/uc_blog_hero_1000x1000_data_priv_comp_prog_b-300x300.jpg 300w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2025\/11\/uc_blog_hero_1000x1000_data_priv_comp_prog_b-150x150.jpg 150w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2025\/11\/uc_blog_hero_1000x1000_data_priv_comp_prog_b-768x768.jpg 768w\" sizes=\"(max-width: 767px) 100vw, 300px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Nov 10, 2025<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        How to build a data privacy compliance program                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">A well-run data privacy program helps keep your organization privacy-compliant, efficient, and trusted. It\u2019s not just about regulatory requirements; it\u2019s about showing users their data is safe with you.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"b6d9d610-26c2-4dd3-88ee-96672777f307\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                                \n    <a class=\"uc-resources-card no-default-link-decoration uc-resources-card--row uc-resources-card--layout-knowledge uc-resources-card--full-width-cover\" href=\"https:\/\/usercentrics-poc.psapp.dev\/us\/knowledge-hub\/privacy-notice\/\" target=\"_self\" >\n        <div class=\"uc-resources-card__preview\">\n            <span id=\"d7fcf47a-2afc-409d-9b4b-6d321c379e98\" class=\"uc-button uc-button-size-s uc-button-tag  selected\"><span>Article<\/span><\/span>            <div class=\"uc-resources-card__preview__inner\">\n                <img loading=\"lazy\" decoding=\"async\" class=\"uc-resources-card__preview__inner__img\" aria-hidden=\"true\" width=\"330\"\n                     height=\"330\" src=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/What-is-a-privacy-notice-and-why-do-you-need-one-1.jpg\" alt=\"Man holding phone with shield and lock\" srcset=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/What-is-a-privacy-notice-and-why-do-you-need-one-1.jpg 1000w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/What-is-a-privacy-notice-and-why-do-you-need-one-1-300x300.jpg 300w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/What-is-a-privacy-notice-and-why-do-you-need-one-1-150x150.jpg 150w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2024\/08\/What-is-a-privacy-notice-and-why-do-you-need-one-1-768x768.jpg 768w\" sizes=\"(max-width: 767px) 100vw, 300px\">\n            <\/div>\n        <\/div>\n        <div class=\"uc-resources-card__content\">\n            <div class=\"uc-resources-card__content__info\">\n\n                                    <div\n                        class=\"uc-resources-card__content__info__publish-date\">Aug 6, 2024<\/div>\n                                            <\/div>\n            <div class=\"uc-resources-card__content__text\">\n                                    <div class=\"uc-resources-card__content__text__heading no-default-margin like-h5\">\n                        What is a privacy notice and why do you need one?                    <\/div>\n                                                    <div\n                        class=\"uc-resources-card__content__text__description\">Most data privacy laws require that users be notified about the use of their data, their rights, and more. A privacy notice is a common way to provide this. Read on for everything you need to know about the what, when, why, and how of privacy notices.<\/div>\n                            <\/div>\n            <div class=\"uc-resources-card__content__more\">\n                <span id=\"002881eb-4b9d-4a48-8dda-0244e4bbd747\" class=\"uc-button uc-button-size-m uc-button-link  uc-button-icon-right\"><span>Read more<\/span> <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M13.8811 18.2974L12.4811 16.8474L16.0311 13.2974H3.8811V11.2974H16.0311L12.4811 7.74736L13.8811 6.29736L19.8811 12.2974L13.8811 18.2974Z\" fill=\"black\"\/>\n<\/svg>\n<\/span>            <\/div>\n        <\/div>\n    <\/a>\n                        <\/div>\n    <\/div>\n\n<\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":2364,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"class_list":["post-603","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<title>LGPD Solutions for Websites &amp; Apps | Easy LGPD Compliance<\/title>\n<meta name=\"description\" content=\"Are you looking to become LGPD compliant? 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