{"id":470,"date":"2024-03-28T16:35:42","date_gmt":"2024-03-28T15:35:42","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=knowledge&#038;p=19075"},"modified":"2025-06-26T14:19:18","modified_gmt":"2025-06-26T12:19:18","slug":"the-eu-general-data-protection-regulation","status":"publish","type":"knowledge","link":"https:\/\/usercentrics-poc.psapp.dev\/us\/knowledge-hub\/the-eu-general-data-protection-regulation\/","title":{"rendered":"The EU\u2019s General Data Protection Regulation (GDPR) \u2013 an overview"},"content":{"rendered":"<p>Most international privacy laws \u2014 such as those in Brazil, South Africa, or China \u2014 only cover the jurisdiction of the country where they were drafted and passed. The General Data Protection Regulation, however, has covered the EU\u2019s 27 member countries and the three additional European Economic Area (EEA) countries of Iceland, Liechtenstein and Norway since it came into force in 2018.<\/p>\n<p>The General Data Protection Regulation (GDPR) is arguably the best known and most influential of the global privacy laws passed to date and continues to influence legislation. Other regulations passed in the EU since 2018 have also been designed to be enforced in conjunction with or defer to the GDPR\u2019s provisions.<\/p>\n<p>The GDPR was not the first international privacy law. <a href=\"https:\/\/www.priv.gc.ca\/en\/privacy-topics\/privacy-laws-in-canada\/the-personal-information-protection-and-electronic-documents-act-pipeda\/\" target=\"_blank\" rel=\"noopener\">Canada\u2019s Personal Information Protection and Electronic Documents Act (PIPEDA)<\/a> was passed in 2000, and <a href=\"https:\/\/usercentrics-poc.psapp.devpopia\/\">South Africa\u2019s Protection of Personal Information Act (POPIA)<\/a> was passed in 2013. The world\u2019s <a href=\"https:\/\/datenschutz.hessen.de\/ueber-uns\/geschichte-des-datenschutzes\" target=\"_blank\" rel=\"noopener\">first data protection legislation<\/a> was enacted in 1970 in the German state of Hesse.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-general-data-protection-regulation\">What is the General Data Protection Regulation?<\/h2>\n\n\n<p>The General Data Protection Regulation is a privacy law that requires organizations that offer goods and services to, or monitor the behavior of, individuals located in the EU\/EEA to uphold their privacy rights and safeguard personal data that has been collected or processed.<\/p>\n<p>The GDPR replaced the <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/?uri=celex%3A31995L0046\" target=\"_blank\" rel=\"noopener\">1995 Data Protection Directive<\/a>, which created data protection laws on a country by country basis, resulting in a less cohesive patchwork of regulations in Europe.<\/p>\n<p>The regulation requires the implementation of seven principles of data protection and facilitates eight privacy rights for consumers. Member states have their own data protection authorities to handle enforcement; it is not handled by a central authority.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-extraterritoriality-applications-of-the-general-data-protection-regulation\">Extraterritoriality applications of the General Data Protection Regulation<\/h2>\n\n\n<p>As noted in <a href=\"https:\/\/gdpr.eu\/article-3-requirements-of-handling-personal-data-of-subjects-in-the-union\/\" target=\"_blank\" rel=\"noopener\">Art. 3<\/a>, the GDPR applies to organizations that process the personal data of \u201canyone in EU territory\u201d in the course of offering goods or services or monitoring behavior, regardless of whether or not there is payment. It doesn\u2019t matter if the company is headquartered in the EU or even has a physical presence there.<\/p>\n<p>Further, <a href=\"https:\/\/gdpr.eu\/Recital-25-Applicable-to-processors-due-to-international-law\/\" target=\"_blank\" rel=\"noopener\">Recital 25<\/a> outlines the applicability of the GDPR as a consequence of the applicability of international law:<\/p>\n<blockquote><p><em>\u201cWhere Member State law applies by virtue of public international law, this Regulation should also apply to a controller not established in the Union, such as in a Member State\u2019s diplomatic mission or consular post.\u201d<\/em><\/p><\/blockquote>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-key-definitions-from-the-general-data-protection-regulation\">Key definitions from the General Data Protection Regulation<\/h2>\n\n\n<p><a href=\"https:\/\/gdpr.eu\/article-4-definitions\/\" target=\"_blank\" rel=\"noopener\">Art. 4 GDPR<\/a> has a full list of definitions of important terms used in the regulation. We\u2019ve included some of the most relevant and frequently used to help organizations and individuals understand key GDPR requirements and provisions.<\/p>\n<h3>GDPR definition of personal data<\/h3>\n<p>Any information relating to \u201can identified or identifiable natural person\u201d who can be directly or indirectly identified using it is personal data. This can include obvious information like names, ID numbers, phone numbers, or email addresses, but also IP addresses, information collected via browser cookies, or sensitive personal details like gender, religious beliefs, or political affiliation.<\/p>\n<p><a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/personally-identifiable-information-vs-personal-data\/\">Personally Identifiable Information (PII)<\/a>, is a term commonly used in the United States to refer to information that can be used on its own or with other information to identify, contact, or locate a single person, or to identify an individual in context. There can be some differences, including in regulatory text, between what is categorized as personal data\/information and what is PII.<\/p>\n<h3>GDPR definition of data processing<\/h3>\n<p>Any action performed on personal data or sets of personal data, whether automated or manual, is data processing. This can include, among other actions, \u201ccollection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction\u201d of the personal data.<\/p>\n<h3>GDPR definition of data subject<\/h3>\n<p>The GDPR defines \u201cdata subject\u201d as a natural person whose personal data is being processed by a controller or processor.<\/p>\n<p>For companies online, or businesses with a physical location that have an online presence, most commonly this would include visitors to a website, customers, or app users.<\/p>\n<h3>GDPR definition of data controller<\/h3>\n<p>A data controller is the \u201cnatural or legal person, public authority, agency or other body which, alone or jointly with others,\u201d decides why and how personal data will be processed.<\/p>\n<p>Most commonly this is a company or international organization. The controller also liaises with and directs the data processor, if that entity is a third party.<\/p>\n<h4>GDPR definition of joint controller<\/h4>\n<p>When two or more data controllers decide the purposes and means of data processing individually or jointly, they are joint controllers.<\/p>\n<p><a href=\"https:\/\/gdpr.eu\/article-26-joint-controllers\/\" target=\"_blank\" rel=\"noopener\">Art. 26 GDPR<\/a> provides detailed provisions for <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/joint-controllership-and-gdpr\/\">joint controllership<\/a> and requires joint controllers to have a recorded (contractual) arrangement between them. This agreement outlines respective roles and responsibilities, specifically regarding exercise of data subjects\u2019 rights and the joint controllers\u2019 duties to provide information under the GDPR.<\/p>\n<p>Data subjects may exercise their rights against any or all controllers in a joint controllership arrangement.<\/p>\n<h3>GDPR definition of data processor<\/h3>\n<p>A third party that processes personal data on behalf of a data controller is a data processor. This could include a wide variety of entities, including a natural or legal person, public authority, agency or other body.<\/p>\n<p>Employees of a data controller acting within the scope of their employment duties are typically considered agents of the data controller, not data processors. Data processors can range from cloud-based server providers, to payment processors, , adtech or martech companies and more.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-seven-principles-for-lawful-processing-of-personal-data-under-the-gdpr\">Seven principles for lawful processing of personal data under the GDPR<\/h2>\n\n\n<p><a href=\"https:\/\/gdpr.eu\/article-5-how-to-process-personal-data\/\" target=\"_blank\" rel=\"noopener\">Art. 5 GDPR<\/a> lays out the <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/the-principles-of-gdpr\/\">principles of the GDPR<\/a> that organizations must uphold while processing users\u2019 personal data.<\/p>\n<h3>Lawfulness, fairness and transparency<\/h3>\n<p>Organizations must have a lawful or legal basis for processing personal data, e.g. with user consent or the performance of a contract. They must manage data in a way that is not unduly detrimental, unexpected, or misleading, and must provide clear and accessible information about its data processing activities.<\/p>\n<h3>Purpose limitation<\/h3>\n<p>Personal data can only be collected for a specific, explicit, and legitimate purpose, and organizations cannot process it further in a manner incompatible with those purposes. If the purpose(s) for which a company has collected and processed personal data changes, they must obtain new user consent for the new processing purpose(s).<\/p>\n<h3>Data minimization<\/h3>\n<p>Organizations should only process the least amount of personal data that is necessary to achieve its processing purposes and should only share data with the fewest entities necessary to complete processing.<\/p>\n<h3>Storage limitation<\/h3>\n<p>Personal data must be retained only for as long as organizations need it for processing purposes. After fulfilling these purposes, organizations are expected to return, delete, or anonymize the data to prevent unnecessary storage of personal information. Storage limitation also applies to third-party processors.<\/p>\n<h3>Accuracy<\/h3>\n<p>Personal data must be accurate and kept up to date. Inaccurate data should be corrected or deleted without delay. The right to rectification is included among data subjects\u2019 rights.<\/p>\n<h3>Integrity and confidentiality (security)<\/h3>\n<p>Organizations must process personal data in a manner that ensures appropriate security, including protection against unauthorized or unlawful access or processing and against accidental loss, destruction, or damage.<\/p>\n<h3>Accountability<\/h3>\n<p>Organizations are responsible for complying with the GDPR and must be able to demonstrate compliance with all of these principles. Third-party processors have security and privacy compliance responsibilities as well, but ultimate responsibility belongs to the controller, so strong contracts and oversight are important.<strong><\/p>\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 11.1052 8.72178C11.2969 8.91344 11.5344 9.00928 11.8177 9.00928ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p>Read about <a href=\"https:\/\/usercentrics-poc.psapp.devguides\/privacy-led-marketing\/gdpr-and-marketing\/\">GDPR and marketing<\/a> now<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-legal-bases-and-legitimate-interest-in-the-general-data-protection-regulation\">Legal bases and legitimate interest in the General Data Protection Regulation<\/h2>\n\n\n<p><a href=\"https:\/\/gdpr.eu\/article-6-how-to-process-personal-data-legally\/\">Art. 6 GDPR<\/a> covers \u201clawfulness of processing\u201d, or legal bases, as they\u2019re commonly referred to. These are the circumstances under which data processing by a controller is legal.<\/p>\n<p>While user consent is probably the one that comes most easily to mind, there are six in total:<\/p>\n<ul>\n<li>the data subject has given consent<\/li>\n<li>to perform a contract with the data subject<\/li>\n<li>compliance with a legal obligation to which the data controller is subject<\/li>\n<li>to protect the vital interests of the data subject or of another natural person<\/li>\n<li>in the public interest, or if the data controller is exercising official authority<\/li>\n<li>legitimate interests pursued by the controller or by a third party<\/li>\n<\/ul>\n<p>Companies need to be careful where <a href=\"https:\/\/gdpr.eu\/recital-47-overriding-legitimate-interest\/\" target=\"_blank\" rel=\"noopener\">legitimate interest<\/a> is concerned. It can be convenient for a data controller to claim, as it avoids having to obtain and store user consent. However, it also has to be provable to authorities. Under the GDPR, legitimate interest does not apply \u201cwhere such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data, in particular where the data subject is a child.\u201d<\/p>\n<p>Legitimate interest has also been restricted as a viable legal basis more recently in <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/latest-updates-tcf-v2-2\/\">version 2.2 of IAB Europe\u2019s Transparency and Consent Framework<\/a>. Legitimate interest can no longer be selected as a legal basis for advertising and content personalization (<a href=\"https:\/\/iabeurope.eu\/iab-europe-transparency-consent-framework-policies\/\" target=\"_blank\" rel=\"noopener\">purposes 3,4,5, and 6<\/a>), so now consent is the only option that can be selected.<\/p>\n<p>Certain situations require a data controller to share an individual&#8217;s data with a third party to fulfill the obligations of a contract. An example of this is <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/gdpr-for-ecommerce\/\">ecommerce companies<\/a>, which often work with third parties like payment processors and logistics and fulfillment companies to complete orders and deliver purchases to the customer.<\/p>\n<p>Under the GDPR, controllers can share personal data with these third parties. This is known as processing &#8220;necessary for the performance of a contract&#8221; under Article 6 of the GDPR. The data controller in this case is required to ensure, through a data protection agreement or appropriate contractual clauses, that these third parties also comply with the GDPR&#8217;s data protection requirements.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-consent-as-defined-by-the-general-data-protection-regulation\">Consent as defined by the General Data Protection Regulation<\/h2>\n\n\n<p>Consumers online are often asked for their consent for collection and processing of their personal data multiple times a day. Websites regularly pop up cookie walls or <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/cookie-banner\/\">cookie banners<\/a> asking for consent. Many of these provide varying levels of transparency in communicating rights and options, granularity in customizing consent choices, or rejecting consent altogether, although many cookie banners are still not GDPR-compliant.<\/p>\n<p><a href=\"https:\/\/gdpr.eu\/Recital-32-Conditions-for-consent\" target=\"_blank\" rel=\"noopener\">Recital 32<\/a> lists the GDPR\u2019s conditions for valid consent:<\/p>\n<blockquote><p><em>\u201cConsent should be given by a clear affirmative act establishing a freely given, specific, informed and unambiguous indication of the data subject\u2019s agreement to the processing of personal data relating to him or her, such as by a written statement, including by electronic means, or an oral statement.\u201d<\/em><\/p><\/blockquote>\n<p>The Recital also outlines conditions that are not valid for consent and how to accurately represent the scope of the consent request.<\/p>\n<ul>\n<li>Silence, pre-ticked boxes or inactivity do not constitute valid consent as they are not a clear indication of the data subject\u2019s explicit consent.<\/li>\n<li>Consent should cover all processing activities carried out for the same purpose or purposes.<\/li>\n<li>When the data will be processed for multiple purposes, the data subject must give explicit consent for all of them.<\/li>\n<li>If the data subject\u2019s consent is to be given following an electronic request, the request must be clear and concise and must not unnecessarily disrupt the use of the service for which consent is provided.<\/li>\n<\/ul>\n<p>Communications or user interface features that manipulate or trick users into providing consent or otherwise completing actions they may not have otherwise chosen are known as \u201c<a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/dark-patterns-and-how-they-affect-consent\/\">dark patterns<\/a>\u201d. Legislators and authoritative bodies are taking an increasingly negative view of such activities and organizations that employ them, and some regulations have explicitly prohibited them.<\/p>\n<p><a href=\"https:\/\/gdpr.eu\/article-7-how-to-get-consent-to-collect-personal-data\/\" target=\"_blank\" rel=\"noopener\">Art. 7 GDPR<\/a> outlines conditions for consent with the data controller\u2019s responsibilities.<\/p>\n<ul>\n<li>The controller must be able to prove that the data subject consented to the processing of their data, e.g. to data protection authorities in the event of an audit, or a data subject access request.<\/li>\n<li>If consent is given in a written declaration covering other matters, the request for consent must be presented in a clearly distinguishable and intelligible way that is easily accessible, with clear and plain language.<\/li>\n<li>The data subject must be able to withdraw consent at any time, and it has to be as easy to do so as to grant consent. This can include changing preferences to provide partial or different granular-level consent.<\/li>\n<li>Performing a contract or providing services cannot be provisional upon receiving the data subject\u2019s consent if consent is not necessary to perform the contract or provide services.<\/li>\n<\/ul>\n<h3>Opt-in vs. Opt-out<\/h3>\n<p>The EU\u2019s GDPR uses an \u201copt in\u201d model of user consent, which means that organizations cannot collect or process data until the user \u2014 an online shopper, website visitor, app user, etc. \u2014 explicitly consents to it. This requirement includes both personal data like names and email addresses, and also quite granular and \u201cbehind the scenes\u201d data. For example, under the GDPR users must consent to the processing of personal data, often obtained through the use of cookies and other tracking technologies on websites before those services are allowed to be active for that user\u2019s online activities.<\/p>\n<p>Internationally, many other laws, like Brazil\u2019s <a href=\"https:\/\/usercentrics-poc.psapp.devlgpd\/\">Lei Geral de Prote\u00e7\u00e3o de Dados Pessoais \/ General Data Protection Law (LGPD)<\/a> also use this consent model.<\/p>\n<p>The state-level <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/comparison-guide-to-us-state-level-data-privacy-laws\/\">data privacy laws in the United States<\/a>, however, have to date implemented an \u201copt out\u201d model of user consent. Organizations subject to these regulations do not have to obtain user consent prior to collection of data in most cases (with the typical exception of children\u2019s data or data categorized as sensitive), but they do have to obtain consent prior to selling the data or using it for profiling or targeted advertising purposes.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-summary-of-data-subjects-rights-under-the-general-data-protection-regulation\">Summary of data subjects\u2019 rights under the General Data Protection Regulation<\/h2>\n\n\n<p>The GDPR provides data subjects with eight explicit rights under <a href=\"https:\/\/gdpr.eu\/tag\/chapter-3\/\" target=\"_blank\" rel=\"noopener\">Chapter 3, Articles 15 to 22<\/a>. These have also formed the backbone of consumers\u2019 rights under data privacy laws passed in other countries, though the \u201cright to be forgotten\u201d has been less widely adopted outside of the EU.<\/p>\n<h3>Right of information under the GDPR<\/h3>\n<p>Data subjects have the right to be informed about the collection of their personal data, including:<\/p>\n<ul>\n<li>identity of the data controller<\/li>\n<li>purposes of the processing<\/li>\n<li>recipients or categories of recipients of the personal data<\/li>\n<li>the envisaged period for which the personal data will be stored<\/li>\n<\/ul>\n<p>If a Data Protection Officer (DPO) has been appointed, data subjects also have the right to access the DPO\u2019s contact details. This information is typically provided through a privacy notice or privacy policy.<\/p>\n<h3>Right of access under the GDPR<\/h3>\n<p>Data subjects have the right to know if a data controller has processed their personal information, and, where this is the case, to access the data collected. They also have the right to know the purposes of processing, types of personal data, how long the data will be stored for, and who has access to it. They can make a request to the controller using a <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/data-subject-access-requests\/\">Data Subject Access Request (DSAR)<\/a>.<\/p>\n<h3>Right to rectification under the GDPR<\/h3>\n<p>If the data controller has inaccurate or incomplete data, the data subject has the right to request a rectification or completion of this data.<\/p>\n<h3>Right to erasure (\u201cright to be forgotten\u201d) under the GDPR<\/h3>\n<p>In certain situations, the data subject has the right to request that the controller delete their personal data. These situations include when the data is no longer needed, when the user withdraws consent, and when the data has been unlawfully processed, among others.<\/p>\n<h3>Right to restriction of processing under the GDPR<\/h3>\n<p>Data subjects have the right to request that their personal data not be processed in certain instances, such as when the data is inaccurate (until the controller can verify its accuracy), processing is unlawful, and the controller no longer needs the data, among others.<\/p>\n<h3>Right to data portability under the GDPR<\/h3>\n<p>Data subjects have the right to receive a copy of the personal data they have provided to a controller. The controller must provide this data in a \u201cstructured, commonly used and machine-readable format.\u201d The data subject has the right to transfer this data to another controller without any objection or impediments from the original controller, provided that the processing is based on consent or on a contract, and is carried out by automated means. This right has been extended in the EU under regulations like the <a href=\"https:\/\/usercentrics-poc.psapp.devdigital-markets-act-dma\/\">Digital Markets Act (DMA)<\/a>.<\/p>\n<h3>Right to object (to processing)<\/h3>\n<p>Data subjects have the right to object to the processing of their personal data on certain grounds, such as when the data is processed on the grounds of legitimate interests or is used for direct marketing purposes (<a href=\"https:\/\/gdpr.eu\/article-21-right-to-object\/\" target=\"_blank\" rel=\"noopener\">Art. 21 GDPR<\/a>). If data is processed for direct marketing, individuals can object at any time, and their data can no longer be processed for these purposes.<\/p>\n<h3>Right regarding automated individual decision-making, including profiling<\/h3>\n<p>Data subjects have the right not to be subjected to important decisions made solely by automated processes or profiling, such as those made by computers without human involvement (e.g. AI tools), if these decisions significantly impact them legally or in other major ways.<\/p>\n<p><strong>Learn more:<\/strong> <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/artificial-intelligence-ai-act-and-consent\/\">Artificial intelligence (AI), personal data and consent<\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-compliance-and-responsibilities-under-the-general-data-protection-regulation\">Compliance and responsibilities under the General Data Protection Regulation<\/h2>\n\n\n<p>Some key questions from companies that arise from the GDPR revolve around compliance:<\/p>\n<ul>\n<li><a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/who-is-responsible-for-gdpr-compliance\/\">Who is responsible for GDPR compliance?<\/a><\/li>\n<li>Are there any exceptions to GDPR compliance requirements?<\/li>\n<li>What are the requirements to comply with the GDPR?<\/li>\n<li>How can companies comply with the GDPR?<\/li>\n<\/ul>\n<h3>Who is responsible for GDPR compliance?<\/h3>\n<p>Any legal entity \u2014 whether a natural or legal person \u2014 that processes the personal data of natural persons located within the EU in the course of offering goods or services or monitoring behavior must comply with the provisions of the GDPR.<\/p>\n<p>This includes both data controllers, who determine the purpose and means of processing personal data, and data processors, who process data on behalf of the controller. Each has specific responsibilities under the GDPR to ensure compliance.<\/p>\n<p>What\u2019s important is that the data subject must be located in the EU; the legal entity responsible for compliance can be located anywhere in the world.<\/p>\n\n<div id=\"uc-cta_69eb8fe9d5500\" class=\"uc-cta uc-cta--illustration uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                            <div class=\"uc-cta__label like-label-m\">Checklist<\/div>\n                                        <div class=\"uc-cta__heading no-default-margin\">GDPR Compliance Checklist <\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Companies that want access to European markets need to be GDPR compliant.<\/p>\n                <\/div>\n                                                    <div class=\"uc-cta__buttons\">\n                    <a id=\"4f705eb1-8a7d-4aab-b8a6-e67d44ecc4ba\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics-poc.psapp.devresources\/gdpr-checklist\/\" target=\"\"><span>Download now<\/span><\/a>                <\/div>\n                                            <\/div>\n                            <div class=\"uc-cta__section\">\n                                                                    <div class=\"uc-cta__section__img-wrapper\">\n                                <img loading=\"lazy\" decoding=\"async\" width=\"1\" height=\"1\" src=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2021\/09\/Checklist.png\" class=\"attachment-large size-large\" alt=\"icon Checklist\" \/>                            <\/div>\n                                                            <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69eb8fe9d5500\"));\n    <\/script>\n\n\n<h3>Exceptions to the scope of the GDPR<\/h3>\n<p>Per <a href=\"https:\/\/gdpr.eu\/article-2-processing-personal-data-by-automated-means-or-by-filling-system\/\" target=\"_blank\" rel=\"noopener\">Art. 2 GDPR<\/a> on material scope, it does not apply in all circumstances of data processing. Exceptions include activities that:<\/p>\n<ul>\n<li>fall outside the scope of European Union law<\/li>\n<li>fall within the scope of <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/TXT\/HTML\/?uri=CELEX:12012M\/TXT\" target=\"_blank\" rel=\"noopener\">Title V, Chapter 2 of the Treaty on European Union<\/a><\/li>\n<li>are by an individual (natural person) in the course of a purely personal or household activity<\/li>\n<li>are for law enforcement purposes (e.g. crime prevention, investigation or prosecution), including preventing threats to public security<\/li>\n<\/ul>\n<p>There are exemptions for other authorities as well (e.g. tax, customs, etc.) in the course of fulfilling their duties, as outlined by <a href=\"https:\/\/gdpr.eu\/Recital-31-Not-applicable-to-public-authorities-in-connection-with-their-official-tasks\/\" target=\"_blank\" rel=\"noopener\">Recital 31<\/a>, <a href=\"https:\/\/gdpr.eu\/article-89-processing-for-archiving-purposes-scientific-or-historical-research-purposes-or-statistical-purposes\/\" target=\"_blank\" rel=\"noopener\">Art. 89 GDPR<\/a> also has exceptions for scientific, statistical, and historical purposes, and <a href=\"https:\/\/gdpr.eu\/recital-153-processing-of-personal-data-solely-for-journalistic-purposes-or-for-the-purposes-of-academic-artistic-or-literary-expression\/\" target=\"_blank\" rel=\"noopener\">Recital 153<\/a> has considerations relating to journalism, academia, artistic and\/or literary expression.<\/p>\n<p>With regards to data itself, rather than its processing specifically, <a href=\"https:\/\/gdpr.eu\/Recital-26-Not-applicable-to-anonymous-data\/\" target=\"_blank\" rel=\"noopener\">Recital 26<\/a> outlines exceptions that apply to <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/data-anonymization\/\">anonymized\/pseudonymized data<\/a>.<\/p>\n<h3>What are the responsibilities under the GDPR? An overview of key requirements<\/h3>\n<p>Among other responsibilities in pursuing GDPR compliance, companies must clearly communicate:<\/p>\n<ul>\n<li>what categories of data they collect<\/li>\n<li>for what purposes it\u2019s being collected<\/li>\n<li>how it\u2019s being collected<\/li>\n<li>who will have access to it (<a href=\"https:\/\/gdpr.eu\/Recital-39-Principles-of-data-processing\/\" target=\"_blank\" rel=\"noopener\">Recital 39<\/a>)<\/li>\n<\/ul>\n<p>If any of these circumstances change, the data subject must be notified and consent obtained for the new circumstances. A <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/what-is-a-privacy-policy-and-why-do-you-need-one\/\">privacy policy<\/a> on the company\u2019s website is a common location to present this information.<\/p>\n<p>If a data controller engages a third party to process data on its behalf, there must also be contractual agreement in place between them (<a href=\"https:\/\/gdpr.eu\/article-28-processor\/\" target=\"_blank\" rel=\"noopener\">Art. 28 GDPR<\/a>). The data processor must implement appropriate security measures and assist the controller in ensuring GDPR compliance. Processors are also required to notify the controller if they believe an instruction violates the GDPR and to assist the controller in fulfilling data subject rights requests.<\/p>\n<p>With some exceptions, data controllers can\u2019t retain the data for any longer than is necessary to complete the purpose for which it was collected (<a href=\"https:\/\/gdpr.eu\/article-5-how-to-process-personal-data\/\" target=\"_blank\" rel=\"noopener\">Art. 5 GDPR<\/a>). They are obligated to delete it upon request by the data subject and notify the subject upon completion of the request (<a href=\"https:\/\/gdpr.eu\/article-17-right-to-be-forgotten\/\" target=\"_blank\" rel=\"noopener\">Art. 17 GDPR<\/a>). Data subjects also have the right to withdraw their consent to collection and processing of their data at any time under the GDPR, even if they previously provided consent. Data controllers must make it as easy to change or revoke consent as it was to give it.<\/p>\n<p>The GDPR also provides specific cases in which an organization must appoint a Data Protection Officer (DPO) (<a href=\"https:\/\/gdpr.eu\/article-37-designation-of-the-data-protection-officer\/\" target=\"_blank\" rel=\"noopener\">Arts. 37 to 39 GDPR<\/a>), namely any of the following:<\/p>\n<ul>\n<li>where a public authority or body carries out data processing activities<\/li>\n<li>the data processing activities require regular, systematic, and large scale monitoring of data subjects<\/li>\n<li>data processing pertaining to sensitive categories is being carried out on a large scale, such as:\n<ul>\n<li>genetic data<\/li>\n<li>biometric data<\/li>\n<li>medical data<\/li>\n<li>data that can reveal racial or ethnic origin<\/li>\n<li>political opinions<\/li>\n<li>religious or philosophical beliefs<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The organization must provide the DPO&#8217;s contact details to the supervisory authority and make them publicly available, typically through its privacy policy or on its website.<\/p>\n<p>Section 3 (<a href=\"https:\/\/gdpr.eu\/article-35-impact-assessment\/\" target=\"_blank\" rel=\"noopener\">Arts. 35 and 36 GDPR<\/a>) of the GDPR outlines the requirements for Data Protection Impact Assessments (DPIA) in certain situations. Data controllers have the responsibility to conduct a DPIA for processing that may pose high risks to the safety or privacy rights of individuals.<\/p>\n<p>Controllers must document these assessments, outlining the process, risks identified, and measures taken to address these risks, ensuring GDPR compliance and protecting individual rights. Controllers must obtain the DPO\u2019s advice when carrying out the DPIA and must consult with the supervisory authority before processing data that the DPIA determines would result in a high risk that cannot be mitigated.<\/p>\n<p>Data controllers and processors must maintain records of processing activities (<a href=\"https:\/\/gdpr.eu\/article-30-records-of-processing-activities\/\" target=\"_blank\" rel=\"noopener\">Art. 30 GDPR<\/a>). The records should contain information regarding, among other things:<\/p>\n<ul>\n<li>name and contact details of the controller\/joint controller\/processor<\/li>\n<li>any transfers of personal data to third countries or international organizations<\/li>\n<li>general descriptions of technical and organizational security measures<\/li>\n<\/ul>\n<p>These records are an essential part of demonstrating compliance with the GDPR and must be made available to the supervisory authority upon request.<\/p>\n<p><a href=\"https:\/\/gdpr.eu\/article-33-notification-of-a-personal-data-breach\/\" target=\"_blank\" rel=\"noopener\">Art. 33 GDPR<\/a> requires controllers to notify the supervisory authority of a personal data breach \u201cwithout undue delay\u201d and, in any event, no later than 72 hours after the controller becomes aware of it. If the notification is not made within 72 hours, controllers must explain why it was delayed. The controller must document the data breach and include the facts surrounding the breach, its effects, and measures taken to remedy it. Controllers must also notify data subjects of the data breach (<a href=\"https:\/\/gdpr.eu\/article-34-communication-of-a-personal-data-breach\/\" target=\"_blank\" rel=\"noopener\">Art. 34 GDPR<\/a>) if there is a \u201chigh risk to the rights and freedoms\u201d of the data subjects as a result of the breach.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-to-comply-with-the-general-data-protection-regulation\">How to comply with the General Data Protection Regulation<\/h2>\n\n\n<p>Businesses that act as data controllers or data processors can take several steps to comply with the GDPR\u2019s requirements.<\/p>\n<h3>1. Conduct a data privacy audit<\/h3>\n<p>A GDPR data privacy audit evaluates the data your organization processes and stores, its sources, and your compliance with the GDPR. It focuses on various critical areas such as consent management, data security practices, and access controls to identify risks and areas for improvement.<\/p>\n\n<div id=\"uc-cta_69eb8fe9d6325\" class=\"uc-cta uc-cta--button uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">WEBSITE AUDIT<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Is your website privacy-compliant? Find out your website\u2019s compliance risk level in moments.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"0b8b4e94-08c6-4ce3-982e-f6d7d3872e60\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics-poc.psapp.devdata-privacy-audit\/\" target=\"\"><span>Check now<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69eb8fe9d6325\"));\n    <\/script>\n\n\n<h3>2. Create a comprehensive privacy policy<\/h3>\n<p>A detailed privacy policy that\u2019s easily accessible to users can fulfill the GDPR\u2019s transparency requirements. Ensure your privacy policy stays up to date if there are any changes in your data handling practices, and include key information required by the GDPR, such as:<\/p>\n<ul>\n<li>types of personal data collected<\/li>\n<li>legal bases and purpose(s) for processing data<\/li>\n<li>how long you will retain the data<\/li>\n<li>data subjects\u2019 rights<\/li>\n<li>how data subjects can exercise their rights<\/li>\n<li>how dats subjects can withdraw consent<\/li>\n<li>contact details of the DPO, if your organization has one<\/li>\n<\/ul>\n<h3>3. Obtain explicit user consent<\/h3>\n<p>User consent must fulfill all the requirements of the GDPR\u2019s definition of consent to be valid, and consent must be obtained without manipulations. Businesses that handle the data of users in the EU can use a <a href=\"https:\/\/usercentrics-poc.psapp.devwebsite-consent-management\/\">consent management platform (CMP)<\/a> like Usercentrics CMP to collect explicit, informed, legally valid consent.<\/p>\n<p>Usercentrics CMP enables you to collect opt-in consent from users in the EU and records consent as required by the GDPR. It enables granular consent collection so that users may allow consent for certain purposes and reject consent for others. It also enables users to easily change or withdraw their consent at any time.<\/p>\n\n<div id=\"uc-cta_69eb8fe9d673d\" class=\"uc-cta uc-cta--button uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                                    <div class=\"uc-cta__description\">\n                    <p>Achieve GDPR compliance and collect legally valid consent from users<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"609590d5-5cb2-42ab-a31d-43918f3a4d88\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/usercentrics-poc.psapp.devgdpr\/\" target=\"\"><span>Learn more<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69eb8fe9d673d\"));\n    <\/script>\n\n\n<h3>4. Maintain records of data processing activities<\/h3>\n<p>Whether you\u2019re a data controller or processor, you must maintain detailed records of processing activities. The required information is slightly different for controllers and processors (<a href=\"https:\/\/gdpr.eu\/article-30-records-of-processing-activities\/\" target=\"_blank\" rel=\"noopener\">Art. 30 GDPR<\/a> details what is required), and you must keep the relevant records to demonstrate compliance with GDPR requirements.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-data-transfers-outside-the-eu\">Data transfers outside the EU<\/h2>\n\n\n<p><a href=\"https:\/\/gdpr.eu\/tag\/chapter-5\/\" target=\"_blank\" rel=\"noopener\">Chapter 5<\/a> (Arts. 44 to 50 GDPR) deals with transfers of data from the EU to third countries or international organizations, either while undergoing processing or after. Transferring data outside of the EU requires measures beyond the standard ones, particularly for data protection, and often requires a specific adequacy agreement (<a href=\"https:\/\/gdpr.eu\/article-45-adequacy-decision-personal-data-transfer\/\" target=\"_blank\" rel=\"noopener\">Art. 45 GDPR<\/a>).<\/p>\n<p>Adequacy agreements enable ongoing data processing between entities, so additional authorization is not required on a regular basis unless the terms of the original agreement change: \u201cwhere the Commission has decided that the third country, a territory or one or more specified sectors within that third country, or the international organization in question ensures an adequate level of protection.\u201d<\/p>\n<p>Adequacy agreements most commonly exist between countries but can exist with international organizations as well. For example, Canada\u2019s PIPEDA has been deemed adequate for data transfers with the EU. The <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/eu-us-data-privacy-framework\/\">EU-U.S. Data Privacy Framework<\/a>, in effect since July 2023, is the current adequacy decision for data transfers to the US.<\/p>\n<p>When assessing adequacy, some of the conditions considered include:<\/p>\n<ul>\n<li>relevant regulations<\/li>\n<li>the rule of law and human rights record<\/li>\n<li>public security<\/li>\n<li>access to personal data by public authorities<\/li>\n<li>data protection rules<\/li>\n<li>existence of independent supervisory authorities<\/li>\n<li>other international commitments the third country or organization has entered into<\/li>\n<\/ul>\n<p>The GDPR requires that adequacy decisions are periodically reviewed, at least every four years. However, they can be repealed, amended, or suspended at any time if new information demonstrates that the third country or organization no longer guarantees an adequate level of data protection.<\/p>\n<p>Data can still be transferred to a third country or international organization without an adequacy agreement in place, but only if the controller or processor has provided appropriate safeguards (<a href=\"https:\/\/gdpr.eu\/article-46-appropriate-safeguards-personal-data-transfers\" target=\"_blank\" rel=\"noopener\">Art. 46 GDPR<\/a>) and can abide by and enforce data subject rights.<\/p>\n<p>Absent an adequacy agreement or confirmation of appropriate safeguards, data transfers can still be done, but only under the following circumstances (<a href=\"https:\/\/gdpr.eu\/article-49-when-can-personal-data-be-transfered\/\" target=\"_blank\" rel=\"noopener\">Art. 49 GDPR<\/a>).<\/p>\n<ul>\n<li>The data subject has been informed of possible risks of the transfer and lack of adequacy decision or appropriate safeguards, and has explicitly consented.<\/li>\n<li>The transfer is necessary for performance of a contract between the controller and the data subject.<\/li>\n<li>The transfer is necessary for performance or conclusion of a contract between the controller and another legal\/natural person and is in the data subject\u2019s interest.<\/li>\n<li>Important reasons of public interest.<\/li>\n<li>To establish, exercise, or defend legal claims.<\/li>\n<li>To protect the data subject\u2019s or other persons\u2019 vital interest where the data subject is physically or legally incapable of giving consent.<\/li>\n<li>The transfer is, for a particular case, made from a register intended to provide information to the public, is open to consultation by anyone who can demonstrate a legitimate interest, and within the laws of the EU or member state.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-33340\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2024\/03\/uc_blog_770x350_gdpr_overview_image_1.svg\" alt=\"\" width=\"770\" height=\"350\" \/><\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-penalties-and-enforcement-under-the-general-data-protection-regulation\">Penalties and enforcement under the General Data Protection Regulation<\/h2>\n\n\n<p>There are two tiers of penalties for GDPR violations, with conditions for levying them outlined in <a href=\"https:\/\/gdpr.eu\/article-83-conditions-for-imposing-administrative-fines\/\" target=\"_blank\" rel=\"noopener\">Art. 83 GDPR<\/a>.<\/p>\n<p>In the first tier of penalties, infringement of the following provisions are subject to fines up to EU 10 million, or up to 2 percent of the total worldwide annual turnover (gross revenue) for the preceding financial year, whichever is higher, for violations of:<\/p>\n<ul>\n<li>obligations of the controller and the processor (<a href=\"https:\/\/gdpr.eu\/article-8-childs-consent\" target=\"_blank\" rel=\"noopener\">Arts. 8<\/a>, <a href=\"https:\/\/gdpr.eu\/article-11-what-personal-data-can-a-controller-process-without-identification\" target=\"_blank\" rel=\"noopener\">11<\/a>, <a href=\"https:\/\/gdpr.eu\/article-39-tasks-of-the-data-protection-officer\" target=\"_blank\" rel=\"noopener\">25 to 39<\/a>, <a href=\"https:\/\/gdpr.eu\/article-42-data-protection-certification\" target=\"_blank\" rel=\"noopener\">42<\/a> and <a href=\"https:\/\/gdpr.eu\/article-43-certification-bodies\" target=\"_blank\" rel=\"noopener\">43<\/a> GDPR)<\/li>\n<li>obligations of the certification body (<a href=\"https:\/\/gdpr.eu\/article-42-data-protection-certification\" target=\"_blank\" rel=\"noopener\">Arts. 42<\/a> and <a href=\"https:\/\/gdpr.eu\/article-43-certification-bodies\" target=\"_blank\" rel=\"noopener\">43<\/a> GDPR)<\/li>\n<li>obligations of the monitoring body (<a href=\"https:\/\/gdpr.eu\/article-41-approved-code-of-conduct\" target=\"_blank\" rel=\"noopener\">Art. 41 GDPR<\/a>)<\/li>\n<\/ul>\n<p>In the second tier of <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/what-is-the-maximum-fine-related-to-gdpr-violations\/\">GDPR penalties<\/a>, for more egregious violations, infringement of the following provisions are subject to fines up to EU 20 million, or up to 4 percent of the total worldwide annual turnover (gross revenue) for the preceding financial year, whichever is higher, for violations of:<\/p>\n<ul>\n<li>basic principles for processing, including conditions for consent (<a href=\"https:\/\/gdpr.eu\/article-5-how-to-process-personal-data\" target=\"_blank\" rel=\"noopener\">Arts. 5<\/a>, <a href=\"https:\/\/gdpr.eu\/article-6-how-to-process-personal-data-legally\" target=\"_blank\" rel=\"noopener\">6<\/a>, <a href=\"https:\/\/gdpr.eu\/article-7-how-to-get-consent-to-collect-personal-data\" target=\"_blank\" rel=\"noopener\">7<\/a> and <a href=\"https:\/\/gdpr.eu\/article-9-processing-special-categories-of-personal-data-prohibited\" target=\"_blank\" rel=\"noopener\">9<\/a> GDPR)<\/li>\n<li>the data subjects\u2019 rights (<a href=\"https:\/\/gdpr.eu\/tag\/chapter-3\/\" target=\"_blank\" rel=\"noopener\">Arts. 12 to 22 GDPR<\/a>)<\/li>\n<li>the transfers of personal data to a recipient in a third country or an international organization (<a href=\"https:\/\/gdpr.eu\/tag\/chapter-5\" target=\"_blank\" rel=\"noopener\">Arts. 44 to 49 GDPR<\/a>)<\/li>\n<li>any obligations pursuant to Member State law adopted under <a href=\"https:\/\/gdpr.eu\/tag\/chapter-9\/\" target=\"_blank\" rel=\"noopener\">Chapter 9 GDPR<\/a><\/li>\n<li>noncompliance with an order or a temporary or definitive limitation on processing or the suspension of data flows by the supervisory authority (<a href=\"https:\/\/gdpr.eu\/article-58-supervisory-authority-investigative-powers\" target=\"_blank\" rel=\"noopener\">Art. 58 GDPR<\/a>) or failure to provide access in violation of Article 58<\/li>\n<\/ul>\n<h3>Who is responsible for enforcement of the General Data Protection Regulation?<\/h3>\n<p>Enforcement of the EU GDPR is a collective effort across several authorities within the EU and is mainly in the hands of national Data Protection Authorities (DPAs) within each EU member state. These supervisory authorities, established under <a href=\"https:\/\/gdpr.eu\/article-51-supervisory-authority-monitoring-application-of-regulation\/\" target=\"_blank\" rel=\"noopener\">Chapter 6 GDPR<\/a>, are independent public authorities that have the power to investigate compliance, handle complaints, and issue penalties or fines for violations. DPAs also issue guidelines and resources on GDPR compliance.<\/p>\n<p>They work together to ensure consistent application of GDPR across the EU, supported by the <a href=\"https:\/\/commission.europa.eu\/law\/law-topic\/data-protection\/reform\/rules-business-and-organisations\/enforcement-and-sanctions\/enforcement\/what-european-data-protection-board-edpb_en\" target=\"_blank\" rel=\"noopener\">European Data Protection Board (EDPB)<\/a>, which enhances cooperation among DPAs and advises on key data protection matters.<\/p>\n<h3>Remedies for data subjects<\/h3>\n<p>Under <a href=\"https:\/\/gdpr.eu\/article-77-data-subjects-right-to-lodge-a-complaint\/\" target=\"_blank\" rel=\"noopener\">Art. 77 GDPR<\/a>, data subjects have the right to lodge a complaint with a supervisory authority or DPA \u201cin the Member State of his or her habitual residence, place of work or place of the alleged infringement\u201d.<\/p>\n<p>Any person who has suffered &#8220;material or non-material damage&#8221; as a result of a GDPR violation has the right under <a href=\"https:\/\/gdpr.eu\/article-82-data-subjects-right-to-compensation-and-liability\/\" target=\"_blank\" rel=\"noopener\">Art. 82 GDPR<\/a> to receive compensation from the data controller or data processor for the damage suffered, unless the controller or processor can prove it is not responsible for the event that caused the damage. The GDPR is one of the international privacy laws that enables private right of action, i.e. data subjects can sue companies or other entities if harmed by a violation.<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-general-data-protection-regulation-and-other-international-privacy-laws\">General Data Protection Regulation and other international privacy laws<\/h2>\n\n\n<p>There are a number of international privacy laws that predate the GDPR, including Canada\u2019s PIPEDA and South Africa\u2019s POPIA. The GDPR garnered global attention when it was implemented, and it has served as an influence and a template for legislation in many places since. The GDPR has also been bolstered by subsequent laws with data privacy provisions to account for the evolution of the legal and technology landscapes.<\/p>\n<h3>European privacy laws<\/h3>\n<p>Although the GDPR is one of the most widely discussed data privacy laws, it\u2019s not the only data privacy law in Europe. The <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/eprivacy-everything-you-need-to-know-about-it\/\">ePrivacy Directive<\/a> (often known as the \u201ccookie law\u201d) sits alongside the GDPR and specifically addresses privacy issues in electronic communication. The ePrivacy Directive is not a European data protection regulation like the GDPR and is not automatically enforced within the EU. Instead, it requires incorporation into the national laws of the EU member states, such as <a href=\"https:\/\/www.cookiebot.com\/en\/spanish-cookie-laws\/\" target=\"_blank\" rel=\"noopener\">Spain\u2019s Law of Information Society Services and Electronic Commerce<\/a> and <a href=\"https:\/\/www.cookiebot.com\/en\/danish-cookie-consent-guidelines\/\" target=\"_blank\" rel=\"noopener\">Denmark\u2019s Cookiebekendtg\u00f8relsen<\/a>.<\/p>\n<h3>United Kingdom\u2019s privacy laws<\/h3>\n<p>The GDPR applied to the United Kingdom (UK) as an EU member state until its exit from the EU in January 2020. As a result, the UK has had to establish its own data protection law, known as the <a href=\"https:\/\/ico.org.uk\/for-organisations\/guide-to-data-protection\/guide-to-the-general-data-protection-regulation-gdpr\/\" target=\"_blank\" rel=\"noopener\">UK General Data Protection Regulation<\/a>. The UK\u2019s national data protection authority is the <a href=\"https:\/\/ico.org.uk\/\" target=\"_blank\" rel=\"noopener\">Information Commissioner\u2019s Office (ICO)<\/a>, which oversees the UK GDPR as well as the earlier <a href=\"https:\/\/www.legislation.gov.uk\/ukpga\/2018\/12\/contents\" target=\"_blank\" rel=\"noopener\">Data Protection Act 2018<\/a>, among other laws. The EU does now have an <a href=\"https:\/\/ico.org.uk\/for-organisations\/data-protection-and-the-eu\/data-protection-and-the-eu-in-detail\/adequacy\/\" target=\"_blank\" rel=\"noopener\">adequacy decision<\/a> with the UK to enable flow of data.<\/p>\n<h3>United States\u2019 privacy laws<\/h3>\n<p>The US does not yet have a federal privacy law or a North American regional law with major trading partners (like Canada and Mexico). Instead, there is a patchwork of state-level data privacy laws, with more being passed each year. As mentioned above, the EU-U.S. Data Privacy Framework is the current adequacy decision for data transfers to the US.<\/p>\n<h3>Asian privacy laws<\/h3>\n<p>When <a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/japan-act-on-protection-of-personal-privacy-appi\/\">Japan\u2019s Act on Protection of Personal Information (APPI)<\/a> was updated in 2017, it became extraterritorial, like the GDPR. Japan and the European Commission have reached a mutual adequacy agreement.<\/p>\n<p><a href=\"https:\/\/usercentrics-poc.psapp.devknowledge-hub\/india-digital-personal-data-protection-act-dpdpa\/\">India\u2019s Digital Personal Data Protection Act (DPDPA)<\/a> came into effect in 2023. It applies to the processing of personal data within India when the data is collected digitally or when non-digital data is later digitized. It has extraterritorial application if the processing of personal data takes place outside India in connection with any activity related to the offering of goods or services within India. Its definition of consent is modeled closely after the GDPR\u2019s definition: consent under Indian law shall be \u201cfree, specific, informed, unconditional and unambiguous with a clear affirmative action, and shall signify an agreement to the processing of personal data for the specified purpose and be limited to such personal data as is necessary for such specified purpose.\u201d<\/p>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-conclusion-and-steps-for-gdpr-compliance\">Conclusion and steps for GDPR compliance<\/h2>\n\n\n<p>Technology continually evolves, requiring privacy law to evolve with it. What will need to change when third-party cookies go extinct? How will children be protected from social apps harvesting their biometric data? How will AI be used and regulated? This is just a small sample of questions that regulators, companies, and citizens will have to address, and that will have to be reflected in the regulation, or related regulations.<\/p>\n<p>Fortunately there are tools, such as those for consent management, to help companies navigate GDPR requirements and communicate them to users.<\/p>\n<p>If you have questions about how the GDPR affects your business, or about consent management for websites and apps, we\u2019re happy to help. Contact one of our experts!<\/p>","protected":false},"excerpt":{"rendered":"<p>The EU\u2019s GDPR is a well-known, influential European data privacy law. We look at how it addresses consumer rights, companies\u2019 responsibilities, and enforcement.<\/p>\n","protected":false},"featured_media":8885,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[14,13],"class_list":["post-470","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","resource_tag-privacy","resource_tag-regulations"],"acf":[],"yoast_head":"<title>GDPR: Overview of the EU General Data Protection Regulation<\/title>\n<meta name=\"description\" content=\"This GDPR overview from Usercentrics shares the basics of the European data privacy law, its requirements, and implications for data protection and privacy.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GDPR: Overview of the EU General Data Protection Regulation\" \/>\n<meta property=\"og:description\" content=\"This GDPR overview from Usercentrics shares the basics of the European data privacy law, its requirements, and implications for data protection and privacy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics-poc.psapp.dev\/us\/knowledge-hub\/the-eu-general-data-protection-regulation\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - 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