Small and medium-sized companies and digital marketing agencies must meet and maintain all of the same data privacy requirements that enterprise companies do, just with fewer resources. So, saving time and streamlining work for your campaigns is extra valuable.<\/p>\n\n\n\n
As user privacy expectations continue to evolve, Google has recently updated its data privacy and consent requirements in Europe, the UK, and Switzerland, and is facilitating easier adoption of Google consent mode<\/a> to help meet these requirements. Consent management platforms (CMPs) that are certified by Google, like the Usercentrics CMPs, can now be implemented right from the Google Ads, Analytics, or Tag Manager interface.<\/p>\n\n\n\n Digital marketers in EU markets can now take steps to ensure they can continue targeting ads, measuring conversions, and generating revenue while meeting Google\u2019s European Union user consent policy<\/a>.<\/p>\n\n\n\n Collect and signal user consent to meet Google\u2019s requirements<\/a> and prepare for the era of privacy-led marketing<\/a>. Respect user consent preferences while continuing to use Google services for your marketing operations. Continue the success of your measurement, ad personalization, and retargeting features for your campaigns.<\/p>\n\n\n