{"id":11449,"date":"2025-01-03T10:23:54","date_gmt":"2025-01-03T09:23:54","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=knowledge&#038;p=11449"},"modified":"2025-06-26T12:55:14","modified_gmt":"2025-06-26T10:55:14","slug":"online-safety-amendment-social-media-minimum-age-bill","status":"publish","type":"knowledge","link":"https:\/\/usercentrics-poc.psapp.dev\/us\/knowledge-hub\/online-safety-amendment-social-media-minimum-age-bill\/","title":{"rendered":"Australia\u2019s Online Safety Amendment (Social Media Minimum Age) Bill: Will the social media ban for teens work?"},"content":{"rendered":"\n<p>In November 2024, Australia\u2019s Parliament passed the <a href=\"https:\/\/www.aph.gov.au\/Parliamentary_Business\/Bills_Legislation\/Bills_Search_Results\/Result?bId=r7284\" target=\"_blank\" rel=\"noreferrer noopener\">Online Safety Amendment (Social Media Minimum Age) Bill 2024<\/a>. This new law has grabbed international attention as a serious attempt to address harm to children as the result of using social media platforms. We look at what the Amendment\u2019s scope, social media platforms that are affected, how companies need to comply, and what potential penalties are.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-the-australian-online-safety-amendment\">What is the Australian Online Safety Amendment?<\/h2>\n\n\n\n<p>The Online Safety Amendment amends the <a href=\"https:\/\/www.esafety.gov.au\/newsroom\/whats-on\/online-safety-act\" target=\"_blank\" rel=\"noreferrer noopener\">Online Safety Act 2021<\/a>. It\u2019s designed to create specific requirements for children\u2019s access to social media platforms, the most notable being a ban for children in Australia under age 16 from holding accounts on these platforms. Companies operating affected social media platforms will be expected to introduce and enforce age gating to prevent children from using the platforms.<\/p>\n\n\n\n<p>It\u2019s common under a number of international laws to restrict the access to social platforms for children under age 13, and age verification is required, though often circumvented. 13 is the same age at which people generally become categorized as adults under many data privacy laws \u2014 or they enter a mid-range including ages 13 to 16. Typically by that age, where consent is required, it now must be obtained directly from the individuals, rather than from a parent or guardian.<\/p>\n\n\n\n<p>The Online Safety Amendment dovetails with broader data privacy law in that it includes specific privacy protections, including limiting children\u2019s use of the platforms, and retention of personal data that\u2019s collected on them. Noncompliance penalties are also substantial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-was-the-australian-online-safety-amendment-introduced\">Why was the Australian Online Safety Amendment introduced?<\/h2>\n\n\n\n<p>The bill was introduced to address ongoing concerns about the impacts of children\u2019s access to social media platforms. The impacts of exposure to social media at a critical development are not yet fully understood, so the full harm potential is not yet known. Studies have already shown negative impacts on children\u2019s and teens\u2019 mental health, and there have been criminal cases involving predators accessing and manipulating children through social platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" height=\"500\" width=\"770\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2025\/01\/uc_blog_770x500_aussie_infographic_1_121424.svg\" alt=\"\" class=\"wp-image-11682\"\/><\/figure>\n\n\n\n<p>Children\u2019s activities online also aren\u2019t always well monitored or carefully limited, and the prevalence of Wi-Fi and mobile devices makes access to social platforms ever easier.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-has-the-reaction-been-to-the-australian-social-media-ban-for-children\">What has the reaction been to the Australian social media ban for children?<\/h3>\n\n\n\n<p>The law has been controversial in some circles. Not unexpectedly, there have been mixed reviews, including whether the law goes too far, not far enough, or misses the mark in its intent. Critics make a variety of claims, including:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>the law may introduce new risks and cause more harm<\/li>\n\n\n\n<li>the law\u2019s scope and exclusions are insufficient or incorrectly targeted<\/li>\n\n\n\n<li>children\u2019s autonomy is compromised<\/li>\n\n\n\n<li>children are digitally savvy and will easily find ways around the ban<\/li>\n\n\n\n<li>opportunities for learning and growth will be stifled<\/li>\n\n\n\n<li>significant burdens will be levied on social media platforms to create and manage age restrictions<\/li>\n<\/ul>\n\n\n\n<p>Perhaps ironically, it has been noted that by requiring social media platforms to collect and use potentially sensitive personal information from children to verify age and enforce the law\u2019s requirements, greater risk to their privacy and safety, as well as to privacy compliance with other laws, may result.<\/p>\n\n\n\n<p>To accompany the new law and its requirements, Australia\u2019s <a href=\"https:\/\/www.esafety.gov.au\/key-topics\" target=\"_blank\" rel=\"noreferrer noopener\">eSafety Commissioner<\/a> has provided content and services for educators, parents, and others, targeting the topic of children\u2019s online safety, and how to support children\u2019s safe activities online. This touches on an important point: that it will take a variety of measures, from legal to educational to parental, to safely manage children\u2019s use of digital social spaces.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-has-to-comply-with-the-australian-social-media-minimum-age-law\">Who has to comply with the Australian Social Media Minimum Age law?<\/h2>\n\n\n\n<p>Certain social media platforms, noted as \u201cage-restricted social media platforms\u201d are required to self-regulate under the law. They must take \u201creasonable steps\u201d to prevent Australian children under age 16 (\u201cage-restricted users\u201d) from creating or using accounts or other profiles where potential harms are considered likely to occur.<\/p>\n\n\n\n<p>Children under the age of 13 are required to be explicitly excluded in the platforms\u2019 terms of service to remove any ambiguity about at what age it is appropriate to start using social media.&nbsp;<\/p>\n\n\n\n<p>The eSafety Commissioner will be responsible for writing guidelines on the \u201creasonable steps\u201d that the affected age-restricted social media platforms are required to take. The new law does not include in its text specifics like what age estimation or verification technology may be used or what the reasonable steps guidelines will include.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" height=\"400\" width=\"770\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2025\/01\/uc_blog_770x500_aussie_infographic_121524_2.svg\" alt=\"\" class=\"wp-image-11681\"\/><\/figure>\n\n\n\n<p>The law\u2019s text does not explicitly reference any current social platforms, as popular ones tend to change over time. However, in the explanatory memorandum, the government noted that the law is intended to apply to companies like Snapchat and Facebook (parent company Meta), rather than companies offering services like messaging, online gaming, or services primarily aimed at education or health support, with Google Classroom or YouTube given as examples.&nbsp;<\/p>\n\n\n\n<p>However, such distinctions can be tricky, as a number of social media platforms that would likely be included do also enable functions like messaging and gaming, for example. There are legislative rules that can set out additional coverage conditions or specific electronic services that the law includes or exempts.<\/p>\n\n\n\n<p>Businesses have one year from the passage of the Social Media Minimum Age bill to comply, so enforcement will likely begin as of or after November 2025.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-measures-do-companies-need-to-take-to-comply-with-the-online-safety-amendment\">What measures do companies need to take to comply with the Online Safety Amendment?<\/h3>\n\n\n\n<p>Social media platforms that meet the Amendment\u2019s inclusion requirements will need to implement or bolster functions on their platforms to verify user age and prevent children under 16 from creating or maintaining accounts. Presumably, the platforms will also need to purge existing accounts belonging to children. The law does not specify what technology should be used or how age should be verified, as this changes over time.<\/p>\n\n\n\n<p>The definition of a user on these social media platforms involves being an account holder who is logged in, so children who are not logged in to accounts can continue to access contents or products on these platforms if available. As platforms are not able to access nearly as much user data from those who are not logged in, many platforms significantly limit functionality to individuals who are not logged-in account holders.<\/p>\n\n\n\n<p>Other existing privacy law requirements dovetail with the Online Safety Amendment\u2019s requirements, particularly the <a href=\"https:\/\/www.legislation.gov.au\/C2004A03712\/latest\/versions\" target=\"_blank\" rel=\"noreferrer noopener\">Privacy Act 1988<\/a>. For example, covered platforms can only use collected personal data for the purpose of compliance unless explicitly permitted under the Privacy Act or user informed and voluntary user consent is obtained. This information must then be disclosed or destroyed after its use for that specific purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-other-legal-actions-address-children-s-use-of-social-media\">What other legal actions address children\u2019s use of social media?<\/h3>\n\n\n\n<p>Around the world there are a number of laws that address children\u2019s privacy and online activities, though they are more broad and don\u2019t explicitly target social media use \u2014 some of them predate the relevant platforms\u2019 existence.&nbsp;<\/p>\n\n\n\n<p>Additionally, broader regional data privacy laws, like the Privacy Act 1988, are relevant, and they all include specific and stringent requirements for accessing and handling children\u2019s data, as well as consent requirements.<\/p>\n\n\n\n<p>In the United Kingdom there is the <a href=\"https:\/\/www.gov.uk\/government\/publications\/online-safety-act-explainer\/online-safety-act-explainer\" target=\"_blank\" rel=\"noreferrer noopener\">U.K. Online Safety Act<\/a>, which has a section dedicated to \u201c<a href=\"https:\/\/www.gov.uk\/government\/publications\/online-safety-act-explainer\/online-safety-act-explainer#age-appropriate-experiences-for-children-online\" target=\"_blank\" rel=\"noreferrer noopener\">Age-appropriate experiences for children online<\/a>.\u201d\u00a0<\/p>\n\n\n\n<p>In the EU, there is the <a href=\"https:\/\/commission.europa.eu\/strategy-and-policy\/priorities-2019-2024\/europe-fit-digital-age\/digital-services-act_en\" target=\"_blank\" rel=\"noreferrer noopener\">Digital Services Act (DSA)<\/a>, which focuses on a wide range of digital intermediary services. It\u2019s aimed at \u201cvery large online platforms\u201d, aka VLOPs, and very large online search engines, or VLOSEs. The list of <a href=\"https:\/\/digital-strategy.ec.europa.eu\/en\/policies\/list-designated-vlops-and-vloses\" target=\"_blank\" rel=\"noreferrer noopener\">designated VLOPs<\/a> does include social media platforms. The DSA imposes strict requirements to address risks that their operation poses to consumers, as well as aiming to protect and enhance individuals rights, particularly relating to data privacy, including those of minors.<\/p>\n\n\n\n<p>In the United States, the <a href=\"\/knowledge-hub\/childrens-online-privacy-protection-act-coppa\/\">Children\u2019s Online Privacy Protection Act (COPPA)<\/a> has been in place since 2000, though revised several times by the Federal Trade Commission, and aims to protect children under age 13 and their personal information. COPPA is more broad, however, and not focused only on social media platforms, though they are covered under its requirements.&nbsp;<\/p>\n\n\n\n<p>There are efforts to introduce substantial legislative updates, referred to as \u201cCOPPA 2.0\u201d, which would further modernize the law, including raising the compliance age from 13 to 16 to protect more children. It would also include more stringent requirements for operators of social platforms if there are reasonable expectations that children under 16 use the platform.&nbsp;<\/p>\n\n\n\n<p>At present, compliance is only required if there are known children under 13 using the services. Insisting that they don\u2019t know for sure if children use the platforms is a common excuse to avoid compliance requirements, though children\u2019s presence on social media platforms is widely known.<\/p>\n\n\n\n<p>A number of social media platforms have been charged with COPPA violations, including Epic Games, which makes the popular video game Fortnite, and the video app TikTok (parent company ByteDance). Interestingly, in early November 2024, the Canadian government ordered that <a href=\"https:\/\/www.cbc.ca\/news\/politics\/tiktok-ban-canada-operations-what-it-means-1.7377435\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok\u2019s Canadian operations be shut down<\/a> due to security risks, which the company is appealing. The order will not likely affect consumer use of the app, however.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-are-the-penalties-for-violating-the-australian-online-safety-amendment\">What are the penalties for violating the Australian Online Safety Amendment?<\/h2>\n\n\n\n<p>The Privacy Act applies to compliance and penalties as well, as violations of the Amendment will be considered \u201can interference with the privacy of the individual\u201d for the purposes of the Privacy Act. The Information Commissioner will manage enforcement of the Social Media Minimum Age law, and concompliance fines will be up to 30,000 \u201cpenalty units\u201d, which as of the end of 2024 equals AUD 9.5 million.&nbsp;<\/p>\n\n\n<div class=\"uc-notice\">\n    <div class=\"uc-notice__icon\">\n        <svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M10.8177 17.0093H12.8177V11.0093H10.8177V17.0093ZM11.8177 9.00928C12.1011 9.00928 12.3386 8.91344 12.5302 8.72178C12.7219 8.53011 12.8177 8.29261 12.8177 8.00928C12.8177 7.72594 12.7219 7.48844 12.5302 7.29678C12.3386 7.10511 12.1011 7.00928 11.8177 7.00928C11.5344 7.00928 11.2969 7.10511 11.1052 7.29678C10.9136 7.48844 10.8177 7.72594 10.8177 8.00928C10.8177 8.29261 10.9136 8.53011 11.1052 8.72178C11.2969 8.91344 11.5344 9.00928 11.8177 9.00928ZM11.8177 22.0093C10.4344 22.0093 9.13442 21.7468 7.91775 21.2218C6.70108 20.6968 5.64275 19.9843 4.74275 19.0843C3.84275 18.1843 3.13025 17.1259 2.60525 15.9093C2.08025 14.6926 1.81775 13.3926 1.81775 12.0093C1.81775 10.6259 2.08025 9.32594 2.60525 8.10928C3.13025 6.89261 3.84275 5.83428 4.74275 4.93428C5.64275 4.03428 6.70108 3.32178 7.91775 2.79678C9.13442 2.27178 10.4344 2.00928 11.8177 2.00928C13.2011 2.00928 14.5011 2.27178 15.7177 2.79678C16.9344 3.32178 17.9928 4.03428 18.8927 4.93428C19.7927 5.83428 20.5052 6.89261 21.0302 8.10928C21.5552 9.32594 21.8177 10.6259 21.8177 12.0093C21.8177 13.3926 21.5552 14.6926 21.0302 15.9093C20.5052 17.1259 19.7927 18.1843 18.8927 19.0843C17.9928 19.9843 16.9344 20.6968 15.7177 21.2218C14.5011 21.7468 13.2011 22.0093 11.8177 22.0093Z\" fill=\"black\"\/>\n<\/svg>\n    <\/div>\n    <div class=\"uc-notice__content\">\n                <p>A penalty unit is a way to standardize and calculate fines, accomplished by multiplying the current value of a single penalty unit \u2014 which is determined by the Information Commissioner and regularly updated to reflect inflation \u2014 by the number of penalty units assigned to the offence.<\/p>\n            <\/div>\n<\/div>\n\n\n\n\n\n<p>The Information Commissioner will also hold additional powers for information gathering and the ability to notify a social media platform and publicly release information if it\u2019s determined the platform has violated the law.<\/p>\n\n\n\n<p>Independent review of the law is required within two years of it coming into effect, so by November 2026.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-future-of-online-data-privacy-on-social-media-platforms\">The future of online data privacy on social media platforms<\/h2>\n\n\n\n<p>Australia&#8217;s Online Safety Amendment has significant implications for data privacy and children\u2019s autonomy as governments, educators, and parents \u2014 in that country and around the world \u2014 struggle to balance children\u2019s use of social media to enable connection, education, and entertainment while keeping them safe from misinformation and abuse.<\/p>\n\n\n\n<p>The Social Media Minimum Age law places strict requirements on relevant platforms to implement age verification, prevent and remove account-holding by children, and also ensure the security of sensitive information required to do these verifications. The penalties for failing to adequately achieve this ban are steep, and compliance won\u2019t be easy given how fast technologies change and how savvy many children are online. The amendment may well require its own amendments in a relatively short period of time.<\/p>\n\n\n\n<p>There will be a lot of attention over the next two years on how this law rolls out and what works and doesn\u2019t to fulfill requirements. The required report after the first two years should also prove illuminating, and provide guidance for other countries considering similar measures, or looking to update existing data privacy legislation to better protect children.<\/p>\n\n\n\n<p>Companies implementing best practices for data privacy compliance and protection of users of websites, apps, social media platforms, and more should ensure they are well versed in relevant (and overlapping) laws, including specific requirements for special groups like children.&nbsp;<\/p>\n\n\n\n<p>They should consult qualified legal counsel about obligations, and IT specialists about the latest technologies to meet their needs. They should also invest in well integrated tools, like a <a href=\"https:\/\/usercentrics-poc.psapp.devwebsite-consent-management\/\">consent management platform<\/a>, to collect valid consent for data use where relevant and inform users about data handling and their rights.<\/p>\n\n\n<div id=\"uc-cta_69ebaad715a68\" class=\"uc-cta uc-cta--button uc-cta--size-7 uc-cta--primary uc-ctx--blue\">\n    <div class=\"uc-cta__inner container\">\n        <div class=\"uc-cta__content\">\n                                        <div class=\"uc-cta__heading no-default-margin\">Don\u2019t risk your game\u2019s monetization<\/div>\n                                        <div class=\"uc-cta__description\">\n                    <p>Protect your ad monetization and meet regulatory privacy requirements \u2014 seamlessly. Learn how Usercentrics Gaming solutions help you level up.<\/p>\n                <\/div>\n                                                                    <\/div>\n                            <div class=\"uc-cta__section\">\n                                        <a id=\"9fbaaea6-1e01-4e24-b736-3a140a324bf2\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"\/gaming\/\" target=\"\"><span>Learn more<\/span><\/a>                                    <\/div>\n            <\/div>\n<\/div>\n    <script type=\"module\">\n        new Uc_Cta(document.getElementById(\"uc-cta_69ebaad715a68\"));\n    <\/script>\n","protected":false},"excerpt":{"rendered":"<p>Australia has passed a strict new law banning much social media access for children under age 16. The ban is intended to address safety and mental health concerns for children and teens online. Access to various social platforms is prohibited and implementing age-gating measures is required.<\/p>\n","protected":false},"featured_media":11679,"template":"","meta":{"_acf_changed":false,"editor_notices":[],"footnotes":""},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[63,14],"class_list":["post-11449","knowledge","type-knowledge","status-publish","has-post-thumbnail","hentry","resource_tag-legal-news","resource_tag-privacy"],"acf":[],"yoast_head":"<title>Australia Online Safety Amendment for Social Media Ban<\/title>\n<meta name=\"description\" content=\"Australia has passed the Online Safety Amendment (Social Media Minimum Age) Bill 2024, banning access to social platforms for children under age 16.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Australia\u2019s Online Safety Amendment (Social Media Minimum Age) Bill: Will the social media ban for teens work?\" \/>\n<meta property=\"og:description\" content=\"Australia has passed the Online Safety Amendment (Social Media Minimum Age) Bill 2024, banning access to social platforms for children under age 16.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics-poc.psapp.dev\/us\/knowledge-hub\/online-safety-amendment-social-media-minimum-age-bill\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - 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