{"id":525,"date":"2021-03-04T10:49:12","date_gmt":"2021-03-04T09:49:12","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=on_demand_webinar&#038;p=7771"},"modified":"2024-09-11T15:46:49","modified_gmt":"2024-09-11T13:46:49","slug":"data-management-marketing-and-compliance-the-new-supreme-discipline-for-marketers","status":"publish","type":"event","link":"https:\/\/usercentrics-poc.psapp.dev\/us\/events\/data-management-marketing-and-compliance-the-new-supreme-discipline-for-marketers\/","title":{"rendered":"Data Management, Marketing and Compliance &#8211; The new supreme discipline for Marketers"},"content":{"rendered":"<div class=\"uc-flex-row\" style=\"--padding-top: 0px; --padding-bottom: 0px;\">\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-12);--i:1;\">\n    \n\n<h2 class=\"wp-block-heading no-default-margin\" id=\"h-our-partner\">Our partner<\/h2>\n\n<\/div>\n\n\n<div class=\"uc-flex-column\" style=\"--column-size: var(--column-size-6);--i:2;\">\n    \n\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/usercentrics-poc.psapp.devwp-content\/uploads\/sites\/7\/2021\/03\/tealium_logo_cmyk-300x138.jpg\" alt=\"\" class=\"wp-image-7197\" style=\"object-fit:cover\" srcset=\"https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2021\/03\/tealium_logo_cmyk-300x138.jpg 300w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2021\/03\/tealium_logo_cmyk-1024x472.jpg 1024w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2021\/03\/tealium_logo_cmyk-768x354.jpg 768w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2021\/03\/tealium_logo_cmyk-1536x708.jpg 1536w, https:\/\/usercentrics-poc.psapp.dev\/us\/wp-content\/uploads\/sites\/7\/2021\/03\/tealium_logo_cmyk-2048x944.jpg 2048w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n<\/div>\n\n<\/div>\n\n\n<p>The new era of privacy has created complexity for organizations in every industry. It\u2019s a given that today\u2019s consumer expects true personalization from every business they interact with, not just from digital-native businesses like Amazon, Netflix, and Spotify. At the same time,&nbsp;<strong>consumers are more conscious of their data privacy than ever. 97% of consumers are somewhat or very concerned about protecting their data. <\/strong>If organizations can achieve this balance of privacy and personalization, it can turn into a massive strategic advantage.<\/p>\n\n\n\n<p>For this reason, numerous companies use tag management systems such as Tealium iQ. Such a system makes it possible to control and manage customer data and martech providers across web, mobile, and IoT-connected devices.<\/p>\n\n\n\n<p>However, focusing only on data collection is no longer sufficient, because since May 2018, the GDPR stipulates that personal data may only be collected with the explicit consent of the user.<\/p>\n\n\n\n<p>This is where consent management platforms come into play &#8211; CMPs make it possible to obtain and manage user consent in a GDPR-compliant manner. In this webinar, we would like to introduce you to the integration between Usercentrics and Tealium iQ with the help of a short demo. This solution reduces the manual effort immensely and reduces the risk of non-GDPR-compliant data collection and transfer to third-party providers.<\/p>\n\n\n\n<p><em>\u00b9the webinar partner is Tealium<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new era of privacy has created complexity for organizations in every industry. It\u2019s a given that today\u2019s consumer expects true personalization from every business they interact with, not just from digital-native businesses like Amazon, Netflix, and Spotify. At the same time,&nbsp;consumers are more conscious of their data privacy than ever. 97% of consumers are [&hellip;]<\/p>\n","protected":false},"featured_media":2323,"template":"","meta":{"_acf_changed":false,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[14],"class_list":["post-525","event","type-event","status-publish","has-post-thumbnail","hentry","resource_tag-privacy"],"acf":[],"yoast_head":"<title>User Data, Marketing &amp; Compliance | Usercentrics Webinars<\/title>\n<meta name=\"description\" content=\"Data is the new gold! 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