{"id":233,"date":"2024-02-14T15:50:50","date_gmt":"2024-02-14T14:50:50","guid":{"rendered":"https:\/\/stage.usercentrics.com\/?post_type=events&#038;p=32964"},"modified":"2024-12-09T15:35:39","modified_gmt":"2024-12-09T14:35:39","slug":"googles-eu-user-consent-policy-whats-changed-and-what-does-it-mean-for-advertisers","status":"publish","type":"event","link":"https:\/\/usercentrics-poc.psapp.dev\/us\/events\/googles-eu-user-consent-policy-whats-changed-and-what-does-it-mean-for-advertisers\/","title":{"rendered":"Google&#8217;s EU user consent policy \u2013 what&#8217;s changed and what does it mean for advertisers?"},"content":{"rendered":"<div >\n    \n<div class=\"uc-video-wrapper\">\n    <div class=\"uc-video\"\n         id=\"ae987202-b8e0-454d-b3e5-575556e44090\">\n                    <div class=\"uc-video__overlay\">\n                                    <div class=\"uc-video__overlay__bg\">\n                        <img decoding=\"async\" loading=\"lazy\" width=\"480\" height=\"360\" src=\"https:\/\/privacy-proxy-server.usercentrics.eu\/video\/youtube\/qMi9Bt4CAtY-poster-image\" alt=\"Video Preview\">                    <\/div>\n                                                <button type=\"button\"\n                        class=\"uc-video__overlay__play\"\n                        aria-label=\"Play\">\n                    <svg width=\"160\" height=\"161\" viewBox=\"0 0 160 161\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n    <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M13.3333 83.955C13.3333 47.1395 43.1844 17.2883 79.9999 17.2883C116.815 17.2883 146.667 47.1395 146.667 83.955C146.667 120.77 116.815 150.622 79.9999 150.622C43.1844 150.622 13.3333 120.77 13.3333 83.955ZM106.097 88.1974L68.8335 113.599C68.6292 113.736 68.3884 113.818 68.1375 113.836C67.8867 113.854 67.6355 113.806 67.4115 113.699C67.1876 113.591 66.9996 113.428 66.8682 113.227C66.7367 113.026 66.667 112.795 66.6666 112.559V61.7892C66.6658 61.553 66.7348 61.3212 66.8659 61.1195C66.9971 60.9179 67.1853 60.7541 67.4097 60.6465C67.634 60.5389 67.8859 60.4917 68.1372 60.5099C68.3885 60.5282 68.6295 60.6113 68.8335 60.7501L106.097 86.1352C106.273 86.2519 106.417 86.4064 106.516 86.5858C106.615 86.7652 106.667 86.9643 106.667 87.1663C106.667 87.3683 106.615 87.5674 106.516 87.7468C106.417 87.9262 106.273 88.0807 106.097 88.1974Z\" fill=\"white\"\/>\n<\/svg>\n                <\/button>\n            <\/div>\n                <div class=\"uc-video__wrapper\">\n            <div class=\"uc-video__container\">\n                <iframe loading=\"lazy\" title=\"Episode 2: Google\u2019s EU user consent policy \u2013 what\u2019s changed and what does it mean for advertisers?\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qMi9Bt4CAtY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>            <\/div>\n                    <\/div>\n        <script>\n            window.ucEmbedConfig = window.ucEmbedConfig || {};\n            window.ucEmbedConfig['ae987202-b8e0-454d-b3e5-575556e44090'] = '{\"animation\":false,\"overlay\":true}';\n        <\/script>\n    <\/div>\n<\/div>\n\n    <script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"VideoObject\",\"name\":\"Episode 2: Google\u2019s EU user consent policy \u2013 what\u2019s changed and what does it mean for advertisers?\",\"thumbnailUrl\":\"https:\\\/\\\/privacy-proxy-server.usercentrics.eu\\\/video\\\/youtube\\\/qMi9Bt4CAtY-poster-image\",\"uploadDate\":\"2024-02-14 15:50:50\",\"embedUrl\":\"https:\\\/\\\/www.youtube.com\\\/embed\\\/qMi9Bt4CAtY?feature=oembed\"}<\/script>\n<\/div>\n\n\n<p>Google announced that they are ramping up enforcement of their <a href=\"https:\/\/www.google.com\/about\/company\/user-consent-policy\/\" target=\"_blank\" rel=\"noopener\">EU user consent policy<\/a>. Join our podcast panel of expert partners to find out what this means for your business and the steps you need to take to ensure your uninterrupted use your Google services.<\/p>\n\n<a id=\"17f835f5-cc5b-4316-ba11-5bd18c8e82d2\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/podcasters.spotify.com\/pod\/show\/usercentrics\/episodes\/Googles-EU-user-consent-policy--whats-changed-and-what-does-it-mean-for-advertisers-e2ggf1e\/a-ab16dn6\" target=\"_blank\"><span>Listen on Spotify<\/span><\/a>\n\n<a id=\"b807629a-18d5-4e30-a29a-bbcdbb636506\" class=\"uc-button uc-button-size-m uc-button-contained  no-default-link-decoration\" href=\"https:\/\/www.youtube.com\/watch?v=qMi9Bt4CAtY\" target=\"_blank\"><span>Watch on Youtube<\/span><\/a>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-you-ll-learn\">What you\u2019ll learn<\/h2>\n\n\n<ul>\n<li>What is Google\u2019s EU user consent policy?<\/li>\n<li>What are the implications of Google\u2019s EU user consent policy for advertisers?<\/li>\n<li>Google Consent Mode basic vs. advanced<\/li>\n<li>Steps for successfully navigating Google\u2019s requirements<\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-who-should-watch\">Who should watch<\/h2>\n\n\n<p>This webinar will benefit organizations that collect and manage user data for business purposes. The key takeaways are particularly relevant for:<\/p>\n<ul>\n<li><i>digital marketers looking to optimize data visibility and improve data-driven marketing performance<\/i><\/li>\n<\/ul>\n<ul>\n<li><i>companies using Google Ads, Google Marketing Platform and Google Analytics<\/i><\/li>\n<\/ul>\n<ul>\n<li><i>companies collecting user data for marketing purposes via websites<\/i><\/li>\n<\/ul>\n<ul>\n<li><i>companies that need to comply with local privacy laws and looking for professional tools and strategies to achieve compliance<\/i><\/li>\n<\/ul>\n<p><i style=\"font-size: 18px\">the webinar partners are BigID and DWC<\/i><\/p>","protected":false},"excerpt":{"rendered":"<p>Podcast series: Consented Episode 2<\/p>\n","protected":false},"featured_media":7235,"template":"","meta":{"_acf_changed":true,"editor_notices":[]},"tags":[],"magazine_issue":[],"magazine_tag":[],"resource_tag":[19,14,13],"class_list":["post-233","event","type-event","status-publish","has-post-thumbnail","hentry","resource_tag-tech-that-talks","resource_tag-privacy","resource_tag-regulations"],"acf":[],"yoast_head":"<title>Understanding Google&#039;s EU User Consent Policy | Podcast<\/title>\n<meta name=\"description\" content=\"Join our podcast of expert partners to find out what this means for your business and the steps you need to take to ensure uninterrupted use of your Google services.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding Google&#039;s EU User Consent Policy | Podcast\" \/>\n<meta property=\"og:description\" content=\"Join our podcast of expert partners to find out what this means for your business and the steps you need to take to ensure uninterrupted use of your Google services.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/usercentrics-poc.psapp.dev\/us\/events\/googles-eu-user-consent-policy-whats-changed-and-what-does-it-mean-for-advertisers\/\" \/>\n<meta property=\"og:site_name\" content=\"Usercentrics - 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